Viewership of Korean Movies among Nigerian Undergraduates
Main Article Content
Abstract
This study examines viewership of Korean films among Nigerian undergraduates. It took a descriptive survey of undergraduate students across various universities in Southwest Nigeria. The sample frame was narrowed down to mass communication undergraduates in six universities cutting across Lagos (Lagos State University of Science & Technology; NOUN-Ikorodu campus), Ogun (Christopher university) and Ondo (Adekunle Ajasin University- Akungba Akoko; Wesley University) States, respectively. While serving as an exploratory study, it was aimed at measuring the level of viewership and interest in Korean movies and, identify their preference for Korean and Nollywood movies. The researchers used the survey method of convenience sampling technique where link to a 15-item online questionnaire was shared through WhatsApp platforms to the select universities. Findings from the study revealed that Nigerian undergraduates watch Korean drama a lot. The study also found that, though many Nigerian youths enjoy and prefer Korean movies to Nollywood movies, there is a reasonable number of the youths who still prefer Nollywood movies. Therefore, the study concluded that the rising interest in Korean movies among Nigerian youth may not be harmful to their life. However, there is concern of addiction and craze for Korean beauty products. The researchers, therefore, recommend that Nigerian youths be sensitised on social media and on television, regarding the danger of getting obsessed with Korean beauty products as they try to look like the casts in Korean movies.
Article Details
How to Cite
Ramson Oloche Acheme, Solomon Abiodun Oyeleye, Steven Anu’ Adesemoye, Kayode Joshua Okunnade, & Ijikelly Oluseun Olorunjueda. (2025). Viewership of Korean Movies among Nigerian Undergraduates. LingLit Journal Scientific Journal for Linguistics and Literature, 6(1), 1-13. https://doi.org/10.33258/linglit.v6i1.1170
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Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
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Subagja, E.A.(2022). Analysis of The psychological impact on the high intensity of watching. In Journal of Islamic Counseling Guidance . Vol. 4(2), pp. 187-200
Tanimu, M. (2024). Nollywood Meets K-Drama: A surprising new genre emerges.
Available at:https://daybreak.ng/nollywood-meets-k-drama-a-surprising-new-genre-emerges/
Vitalis, P. O., Amadi, R. N., & Whyte, D. H. (2024). Social Construct of Nollywood Films and Ethnocentrism in Southern Nigeria. CINEJ Cinema Journal, 12(2), 152-179.
Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 502-502.
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Akinade, S. & Agbakoba-Onyejianye, B. (2024, February 27). From Seoul to Lagos: The
impact of k-drama in Nigeria. Available at:https://oal.law/from-seoul-to-lagos-the-impact-of-k-drama-in-nigeria/
Akinade, S. (2024). From Seoul to Lagos: The impacts of k-drama in Nigeria. Available at: https://www.marketscreener.com/quote/stock/NETFLIX-INC-44292425/news/From-Seoul-To-Lagos-The-Impacts-Of-K-Drama-In-Nigeria-46108662/
Alejado, P.J.I, Alvarez,, F.M.A., Alvarez, L.M.E., Marcia, R.L..(2023). Investigating the
effectiveness of korean dramas with english subtitles on the english language competence of students. In International Journal of Social Science and Human Research. 06(04) DOI: 10.47191/ijsshr/v6-i4-12.
Amobi, A.A. (2024). How Korean Culture became so popular in Nigeria. Available
at:https://www.bellanaija.com/2024/10/how-korean-culture-became-so-popular-in-nigeria/
Baran, S.J. & Davis, D.K. (2012). Mass communication theory: Foundations, ferment, and future. 6 ed. Canada: Wadsworth Cengage Learning.
Bassey, M. (2022, August 13). 7 Nigerians say these are their comfort k-drama. Available
at:https://www.zikoko.com/life/7-nigerians-say-these-are-their-comfort-k-drama/
BBC (2021, February 21). K-pop: How Korean Culture [Kpop/Kdrama] Don Dey Influence Nigerians. Available at:https://www.bbc.com/pidgin/world-55883883
Borkowicz, P. (2019, september 29). What is an online survey: Definition, Types, and characteristics. Available at:https://survalyzer.com/anatomy-of-online-surveys-definition-types-characteristics/
Bouchrika, I. (2025, April 17). Social learning theory & its modern application in education for 2025. Available at:https://research.com/education/social-learning-theory
California Learning Resource Network (2024, December 27). What is k drama? Available at: https://www.clrn.org/what-is-k-drama/
Cherry, K. (2024, July 15 ). How social learning theory works. Available at:https://www.verywellmind.com/social-learning-theory-2795074
Colon, S. (2025, April 25). Squid game: South Korean television series. Available at:https://www.britannica.com/topic/Squid-Game
Esene, S. (2024, April 19). How k-drama has transcended mere fandom for nigerian
women. Available at:https://www.okayafrica.com/kdrama-influence-nigerian-women/
Esene, S. (2024, October 21). Nigerian Content creator kemz mama on making k-drama-
inspired film, 'my sunshine'. available at:https://www.okayafrica.com/nigerian-kdrama-my-sunshine/
Explore psychology (2025, January 31). Social learning theory: How bandura’s theory works. Available at:https://www.explorepsychology.com/social-learning-theory/
Fawole, I.T. (2025, February 4). What Nigeria watched: 14 revealing insights at the country’s
netflix habits in 2024. Available at:https://shockng.com/what-nigeria-watched-14-revealing-insights-at-the-countrys-netflix-habits-in-2024/
Fortunata, F. & Utami, L.S.S. (2021). The effect of addiction of watching korean drama series on imitation behavior of adolescents. In Advances in Social Science, Education and Humanities Research, volume 570, pg:876-883
International Trade Administration (2023, December 5). Entertainment and Media. Available at:https://www.trade.gov/country-commercial-guides/south-korea-entertainment-and-media
Journalism university (2023, December 16). Social learning through media: Observational learning and beyond. Available at:https://journalism.university/media-and-communication-theories/social-learning-media-observational-beyond/
Korean Drama.org. (2024). What is korean drama? Available at:https://www.koreandrama.org/info/what-is-korean-drama/
Korean Film News (2025, April 08). Era of Film Industry Contraction: The Future of Korean Cinema. Available at: https://www.koreanfilm.or.kr/eng/news/news.jsp?seq=6237&mode=VIEWHassan, T. (2023, October 6). The prominence of k-dramas: Why these tv shows have become fan favourites for nigerians. Available at:https://www.themodaculture.com/2023/10/06/the-prominence-of-k-dramas-why-these-tv-shows-have-become-fan-favourites-for-nigerians/
Laithanbgam, M. (2025, February 24). What is an online questionnaire? Available at:https://www.proprofs.com/quiz-school/blog/what-is-an-online-questionnaire/
Luciano, J.B. (2024, February 19). The influence of korean dramas among grade 12(ppt).pptx. Available at:https://www.slideshare.net/slideshow/the-influence-of-korean-dramas-among-grade-12pptpptx/266376119
Lueng Pha, M. & Qu Lhe, P. (2022). The point of view of spreading the culture and habits of
young people through korean drama films. In Journal of Asian Multicultural Research for Social Sciences Study, vol. 3(1) pg: 7-14.
Namhan South Korea (2024, December 17). What are korean damas? Available at:https://www.namhansouthkorea.com/what-are-korean-dramas/
Namhan South Korea (2024, December 20). What is korean drama? Available at:https://www.namhansouthkorea.com/what-is-korean-drama/
Olawoyin, S. (2023). Cultural exchange: How k-drama is reshaping romance in Nigeria. Available at:https://africa.fablstyle.com/blog/2023/03/24/cultural-exchange-how-k-drama-is-reshaping-romance-in-nigeria/
Oliseh, K. (2024). What is Korean film? Available at:https://nkoreanl.nokviews.com/2021/04/08/what-is-korean-drama/
Onyejelem, T. E., Aondover, P. O., Maradun, L. U., Chime-Nganya, C. R., & Akin-Odukoya, O. O. (2024). Media and Pictorial Reportage of Boko Haram Insurgency in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(4), 287-299.
Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
Quicksurveys (2024, November 5). Online questionnaires in research: Types, methods, and examples. Available at:https://quicksurveys.blog/surveys/online-questionnaires-in-research-types-methods-and-examples/
Subagja, E.A.(2022). Analysis of The psychological impact on the high intensity of watching. In Journal of Islamic Counseling Guidance . Vol. 4(2), pp. 187-200
Tanimu, M. (2024). Nollywood Meets K-Drama: A surprising new genre emerges.
Available at:https://daybreak.ng/nollywood-meets-k-drama-a-surprising-new-genre-emerges/
Vitalis, P. O., Amadi, R. N., & Whyte, D. H. (2024). Social Construct of Nollywood Films and Ethnocentrism in Southern Nigeria. CINEJ Cinema Journal, 12(2), 152-179.
Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 502-502.
Williams, K. (2024, May 30). What are surveys? (Survey types, question types and benefits). Available at:https://surveysparrow.com/blog/what-are-surveys/
Williams, K. (2025, April 29). What are questionnaires? Benefits, types, and examples. Available at:https://surveysparrow.com/blog/questionnaires/