Global Perspectives: Exploring Disruptive Technology Challenges for Consumers in Sub-Saharan Africa
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Abstract
The Base of Pyramid markets in Sub-Saharan Africa face challenges such as poverty, poor infrastructure, illiteracy, and government corruption. This paper examines and presents an analytical review of the difficulties among consumers in Sub-Saharan Africa using academic institutions in Kenya to illustrate disruptive technology. Sub-Saharan Africa is faced with practical challenges with disruptive technology. Qualitative analysis is conducted among a sample from Kenya to assess the validity of challenges faced in academia. The authors use stratified sampling to select the local population and reach higher precision with a response rate of 85%. The qualitative analysis findings confirm a positive relationship between smart devices and network reliability, online teaching, online grade book, and virtual learning. The authors conclude that network reliability is the most challenging, especially for higher education institutions moving forward with adopting mobile learning. There exists a research gap in the literature on the Sub-Saharan Context. The challenges of disruptive technology and academia within Sub-Saharan Africa were limited to Kenya. Further research by practitioners and scholars can explore the challenges of disruptive technology in Sub-Saharan Africa.
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Jet Mboga, Sonia Ammar, & Mary Mboga. (2022). Global Perspectives: Exploring Disruptive Technology Challenges for Consumers in Sub-Saharan Africa. Economit Journal: Scientific Journal of Accountancy, Management and Finance, 2(4), 231-243. https://doi.org/10.33258/economit.v2i3.793
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References
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Burchardt, M., & Swidler, A. (2020). Transplanting institutional innovation: comparing the success of NGOs and missionary Protestantism in sub-Saharan Africa. Theory and Society, 49(3), 335-364.
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Chakravorti, B., & Chaturvedi, R. S. (2019). Research: How Technology Could Promote Growth in 6 African Countries. Harvard Business Review.
Chillakuri, B., & Mogili, R. (2018). Managing millennials in the digital era: building a sustainable culture. Human Resource Management International Digest.
Ciampa, K. (2017). Building bridges between technology and content literacy in special education: Lessons learned from special educators' use of integrated technology and perceived benefits for students. Literacy Research and Instruction, 56(2), 85-113.
Cusumano, M. A., Yoffie, D. B., & Gawer, A. (2020). The Future of Platforms. MIT Sloan Management Review, 61(3), 46-54.
D’Ambra, J., Wilson, C. S., & Akter, S. (2019). Affordance theory and e-books: evaluating the e-reading experience using netnography. Personal and Ubiquitous Computing, 23(5-6), 873-892.
Dang, G., & Pheng, L. S. (2015). Infrastructure investments in developing economies. Springer Science Business Media Singapore. DOI, 10, 978-981.
Dlamini, N. N., & Snyman, M. (2017). Institutional repositories in Africa: obstacles and challenges. Library Review.
Dolan, J. E. (2016). Splicing the divide: A review of research on the evolving digital divide among K–12 students. Journal of Research on Technology in Education, 48(1), 16-37.
Evans, O. (2018). Connecting the poor: the Internet, mobile phones and financial inclusion in Africa. Digital Policy, Regulation and Governance.
Evans, O. (2019). Digital politics: Internet and democracy in Africa. Journal of Economic Studies.
Fan, H., Beukes, E. A., Neves, P., Jia, W., Sheng, X., & Daza, T. S. (2021). Enhancing Financial Sustainability and Commercial Viability of Bus Rapid Transits (BRTs) in Sub-Saharan Africa (SSA): The Factor Analysis Report (No. AUS0002278). World Bank Group.
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Gelderblom, H., Matthee, M., Hattingh, M., & Weilbach, L. (2019). High school learners' continuance intention to use electronic textbooks: A usability study. Education and Information Technologies, 1-24.
Gledhill, L., Dale, V. H., Powney, S., Gaitskell-Phillips, G. H., & Short, N. R. (2017). An international survey of veterinary students to assess their use of online learning resources. Journal of veterinary medical education, 44(4), 692-703.
Gnych, S., Lawry, S., McLain, R., Monterroso, I., & Adhikary, A. (2020). Is community tenure facilitating investment in the commons for inclusive and sustainable development?. Forest Policy and Economics, 111, 102088.
Gutman, J., Sy, A., & Chattopadhyay, S. (2015). Financing African Infrastructure. Can the world deliver.
Hain, D. S., & Jurowetzki, R. (2018). Local competence building and international venture capital in low-income countries. Journal of Small Business and Enterprise Development.
Hammadi, A., Mills, M., Sobrinho, N., Thakoor, M. V. V., & Velloso, R. (2019). A Governance Dividend for Sub-Saharan Africa?. International Monetary Fund.
Hammadi, A., Mills, M., Sobrinho, N., Thakoor, M. V. V., & Velloso, R. (2019). A Governance Dividend for Sub-Saharan Africa?. International Monetary Fund.
Hemson, D., Meyer, M., & Maphunye, K. (2015). Rural development: The provision of basic infrastructure services.
Hickey, S., Lavers, T., Niño‐Zarazúa, M., & Seekings, J. (2018). The negotiated politics of social protection in sub-Saharan Africa.
International Finance Corporation (IFC). (2019). IFC Strategy in Sub-Saharan Africa. Retrieved from ifc.org.
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Internet World Stats (2018) Internet Penetration in Africa, Retrieved from https://www.internetworldstats.com/stats1.htm.
Jaiswal, A. K., & Gupta, S. (2015). The influence of marketing on consumption behavior at the bottom of the pyramid. Journal of Consumer Marketing.
James, J., & Versteeg, M. (2007). Mobile phones in Africa: how much do we really know? Social Indicators Research, 84(1), 117–126.
Kaliisa, R., & Picard, M. (2017). A systematic review on mobile learning in higher education: The African perspective. Turkish Online Journal of Educational Technology-TOJET, 16(1), 1-18.
Kaliisa, R., & Picard, M. (2017). A systematic review on mobile learning in higher education: The African perspective. Turkish Online Journal of Educational Technology-TOJET, 16(1), 1-18.
King, A. A., & Baatartogtokh, B. (2015). How useful is the theory of disruptive innovation?. MIT Sloan management review, 57(1), 77.
Knutsen, C. H., Kotsadam, A., Olsen, E. H., & Wig, T. (2017). Mining and local corruption in Africa. American Journal of Political Science, 61(2), 320-334.
Koszalka, T. A., & Ntloedibe‐Kuswani, G. S. (2010). Literature on the safe and disruptive learning potential of mobile technologies. Distance education, 31(2), 139-157.
Lee, J. T., & Callaway, D. S. (2018). The cost of reliability in decentralized solar power systems in sub-Saharan Africa. Nature Energy, 3(11), 960-968.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Mallya, J., & Lakshminarayanan, S. (2017). Factors Influencing Usage of Internet for Academic Purposes Using Technology Acceptance Model. DESIDOC Journal of Library & Information Technology, 37(2).
Masinde, M. (2019, October). Internet of Things Research & Development: What Will Work for Africa?. In 2019 Open Innovations (O.I.) (pp. 20-24). IEEE.
Mbatha, B. (2015). A Paradigm Shift: Adoption of Disruptive Learning Innovations in an ODL Environment: The Case of The University of South Africa. International Review of Research in Open and Distance Learning, Vol 16, Iss 3 (2015), (3).
McKay, B. & Steinhauser, G. (2018). Extreme Poverty Concentrates in Sub-Saharan Africa. Retrieved from www.wsj.com.
Meltzer, J. P. (2015). The Internet, Cross-Border Data Flows and International Trade. Asia & the Pacific Policy Studies, 2(1), 90–102. https://doi.org/10.1002/app5.60.
Meyer, R. L. (2015). Financing agriculture and rural areas in sub-Saharan Africa: Progress, challenges and the way forward.
Mizner, A. (2019) Ringing the bell for African investment. Retrieved from www.africanlawbusiness.com
Motala, I., & Padayachee, I. (2018, July). Readiness to adopt the Internet of Things at the University of KwaZulu-Natal. In ICEL 2018 13th Internafional Conference on e-Learning (pp. 05-06).
Mothobi, O., & Grzybowski, L. (2017). Infrastructure deficiencies and adoption of mobile money in Sub-Saharan Africa. Information Economics and Policy, 40, 71-79.
Moyo, A. (2017). Visa in digital payment offensive in Africa. Retrieved from www.itweb.co.za.
Mukuni, J. (2019). Challenges of educational digital infrastructure in Africa: A tale of hope and disillusionment. Journal of African Studies and Development, Vol. 11(5), pp. 59-63 doi: 10.5897/JASD2019.0539.
Nandi, S., Thota, S., Nag, A., Divyasukhananda, S., Goswami, P., Aravindakshan, A., & Mukherjee, B. (2016). Computing for rural empowerment: enabled by last-mile telecommunications. IEEE Communications Magazine, 54(6), 102-109.
Nieuwenhuis, P. (2018). Alternative business models and entrepreneurship: The case of electric vehicles. The International Journal of Entrepreneurship and Innovation, 19(1), 33-45.
Nkansah-Dwamena, E. (2021). Can large-scale land acquisition deals improve livelihoods and lift people out of poverty in sub-Saharan Africa? Empirical evidence from Tanzania. Journal of Agriculture, Food Systems, and Community Development, 10(3), 243-264.
Ogundimu, F. F. (2017). Media and democracy in twenty-first-century Africa. In Media and democracy in Africa (pp. 207-238). Routledge.
Okae, P. (2017). Mobile Communications Technology: The Singular Factor Responsible for Internet Usage Growth on the African Continent. Information Technologist, 14(2), 51–57.
Oluwatobi, S., Efobi, U., Olurinola, I., & Alege, P. (2015). Innovation in A frica: Why Institutions Matter. South African Journal of Economics, 83(3), 390-410.
Porter, G., Hampshire, K., Abane, A., Munthali, A., Robson, E., Bango, A., & Milner, J. (2015). Intergenerational relations and the power of the cell phone: Perspectives on young people's phone usage in sub-Saharan Africa. Geoforum, 64, 37-46.
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