Assessing the Effectiveness of Green Business Practices on Nigerian Economic Sustainability: A Study of Dawaki Groups, Kano, Nigeria
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Abstract
The objective of this study is to assess the effectiveness of green business practices on Nigerian Economic Sustainability, with particular emphasis on Dawaki Groups, Kano, Nigeria. The study sought to achieve these sub objectives: determine the extent to which green product development affects the economic responsibility of Dawaki Groups, establish the extent to which waste reduction has an effect on the environmental responsibility of Dawaki Groups and identify the extent to which corporate partnership has influenced the social responsibility of Dawaki Groups. The population was 952 and a sample size of 281 was determined using Taro Yamani. Data were collected via online questionnaire. Linear Regression analyses were used to test the hypotheses. The findings revealed that green product development has a significant effect on the environmental responsibility of Dawaki Groups, Kano (sig =0.000 < 0.05, R2= 0.493 and t-statistic= 15.971), Waste reduction has significant effect on the environmental responsibility of Dawaki Groups, (sig =0.000 < 0.05, R2= 0.027 and t-statistic=2.707) and also Corporate partnership has a significant influence on social responsibility of Dawaki Groups,(sig =0.000 < 0.05, R2= 0.260 and t-statistic=9.582). The study concluded that the implementation of green business practices, principles and processes will lead to very positive outcomes that will be visibly manifested in the organization and the environment. The study therefore recommended that green business practice is the most potent alternative for dealing with environmental challenges as well as dealing with all performance problems of business firms.
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Nduji Romanus, Marcus Garvey Orji, & Oriaku Chris. (2024). Assessing the Effectiveness of Green Business Practices on Nigerian Economic Sustainability: A Study of Dawaki Groups, Kano, Nigeria. Economit Journal: Scientific Journal of Accountancy, Management and Finance, 4(2), 116-130. https://doi.org/10.33258/economit.v4i2.1104
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References
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Getzner, M & Grabner-Krauter, S. (2014). Consumer preferences and marketing strategies for “greenshares”. The International Journal of Bank Marketing, Vol. 22 (4), pp. 260– 278.
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Hartman, P., Apoalaza I. V & Forcada S. F. (2015). Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence and Planning, Vol. 23 (1), pp. 9–29.
Hayes, B. C., & Marangudakis, M. (2012). “Religion and environmental issues within Anglo- American democracies.” Review of Religious Research, 42(2): 159- 174.
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Ignatow, G. (2016). “Cultural models of nature and society: Reconsidering environmental attitudes and concern.” Environment and Behavior 38: 441- 461.
Jansson, J., Marell, A., Nordlund, A. (2017). Green consumer behavior: determinants of curtailment and eco-innovation adoption. Journal of Consumer Marketing, Vol. 27 (4), pp. 358–370.
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Kanagy, C. L., & Willits, F.W. (2019). “A greening of religion? Some evidence fromPennsylvania sample.” Social Science Quarterly, 74(3): 673-683.
Kanagy, C.L., Humphrey, C.R. & Firebaugh, G. (2014). Surging Environmentalism. “ChangingPublic Opinions or Changing Publics?” Social Science Quarterly, 75(4): 804-819.
Kangis, P. (2012). Concerns about “green” marketing. International Journal of Wine Marketing, Vol. 4 (2), pp. 21–24.
Kassaye, W. (2016). Green dilemma.Marketing Intelligence and Planning, Vol. 19 (6), pp. 444–455.
Kearns, L. (2016)."Saving the creation: Christian environmentalism in the United ."Sociology of Religion, 57(1):55-70.
Kellstedt, L., & Smidt, C. (2019).. "Measuring Fundamentalism: An analysis of different operational strategies." Journal for the Scientific Study of Religion, 30(3): 259- 278.
Klineberg, S. L., McKeever, M. & Rothenbach, B. (2018). "Demographic predictors of environmental concern: It does make a difference how it's measured: Research on
Kolk, A. & Pinkse, J. (2017). Multinationals' political activities on climate change. Business & Society, 2017, 46, 2, 201-228.
Konisky, D. M., Milyo, J. & Richardson, L.E. (2018). “Environmental Policy attitudes: Issues,geographical scale, and political trust” Social Science Quarterly, 89(5): 1066-1085.
Kumar,P. &Ghodeswar, B. (2015). Green Marketing Mix: A Review of Literature and Direction forFuture research. International Journal of Asian Business and Information Management, 6(3), 39-55,
Laroche, M., Bergeron, J. & Barbaro-Forleo, G. (2014). Targeting consumers who are willing to paymore for environmentally friendly products. Journal of Consumer Marketing, Vol. 18 (6), pp. 503–520
Lavallée, S. & Plouffe, S. (2014). The ecolabel and sustainable development. International Journal ofLife Cycle Assessment, Vol. 9, pp. 349–354.
Makower, J.& Pike, C. (2019). Strategies for the Green Economy: Opportunities and Challenges inthe New World of Business. New York, McGraw-Hill. 290 p.
McCammack B. (2016.). “Hot damned America: Evangelicalism and the climate change policydebate.” American Quarterly, 59(3): 645-668.
Menon, A., Menon, A., Chowdhury, J., &Jankovich, J. (2019). Evolving paradigm for environmental sensitivity in marketing programs: A synthesis of theory and practice. Journal of Marketing Theory & Practice, 7, 1–15.
Mitchell, C., & Tilley, J. (2018). “Disaggregating conservative protestant groups in NorthernIreland: Overlapping categories and the importance of a born‐again self‐ identification.” Journal for the Scientific Study of Religion, 47(4): 738-752.
Mohai, P. & Bryant, B. (2018). “Is there a “race” effect on concern for environmental quality?” Public Opinion Quarterly 62(4): 475-50.
Orji, M. G (2024) Assessing the Sustainable Development Goals and Its Application in Nigeria’ Britain International of Humanities and Social Sciences (BIoHS) Journal ISSN: 2685- 3868(Online), 2685-1989(Print) Vol. 6, No. 2, June 2024, Page: 70-88. DOI: https://doi.org/10.33258/biohs.v6i2.1037
Orji, M. G (2023) Assessing Ethno-Religious and Political Violence as a Bane on the Performance and Sustainability of Small and Medium Scale Business Enterprises in Abuja Area Councils, Nigeria’ Noble International Journal of Business and Management Research. Vol.7 (2) PP10-18. URL: www.napublisher.org
Orji, M.G, Ezinmuo, M.E (2019) ‘Effect of Financial Incentives on Employee Work Habit and Performance in Nigerian Public Enterprises’ International Journal of Research in Finance and Management; Vol. 2(2): 13-22. http://www.allfinancejournal.com/article/view/30/1-2-27; P-ISSN: 2617-5754 E-ISSN: 2617-5762; DOI: https://doi.org/10.33545/26175754
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Ottman, J. A. (2016). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. San Francisco, CA: Greenleaf publishing.
Pepper M., Jackson T., & Uzzell, D. (2014). “An examination of Christianity and sociallyconscious and frugal consumer behaviors” Environment and Behavior, 43(2): 274-290.Press, D. 2003. “Who votes for natural resources in California?” Society & Natural Resources,16(9): 835-846.
Sandahl, D. M. & Robertson, R. (2019). Social determinants of environmental concern: specification and test of the model. Environment and Behavior, Vol. 21 (1), pp. 102– 149.
Sharma, A., Iyer, G. R., Mehrotra, A., & Krishnan, R. (2017). Sustainability and business-to- business marketing: A framework and implications. Industrial Marketing Management, 39(2), 330–341
Sherkat, D., & Ellison, C.G. (2017). “Structuring the religion-environment connection:Identifying religious influences On environmental concern and activism.” Journal for the Scientific Study of Religion 46(1): 71–85
Wankel, C. (2018). 21st Century Management: A Reference Handbook. London: Sage
Zhu, Q., Geng, Y., Fujita, T., & Hashimoto, S. (2017). Green supply chain management in leading manufacturers: Case studies in Japanese large companies. Management Research Review, 33(4), 380–392
Agyei, F.K (2010). Sustainability of Climate Change Adaptation Strategies: Experiences from Eastern Ghana. Environmental Management and Sustainable Development, 2016, 5, 2, 84- 103.
Anabaraonye, B., Chukwuma, O. J. & Eriobu, C.M. (2017) Green entrepreneurial opportunities in climate change adaptation and mitigation for sustainable development in Nigeria. Journal of Environmental Pollution and Management, 2019, 2, 1, 1 – 6.
Apata, T. G. (2020) Effects of global climate change on Nigerian agriculture: An empirical analysis. CBN Journal of Applied Statistics. The Central Bank of Nigeria, Abuja, 2011, 2, 1, 31- 50
Barney, J. B. (2016)Firm resources and sustained competitive advantage. Journal of Management, 2015 17, 99-120.
Busch, T. (2019).Organizational adaptation to disruptions in the natural environment: The case of climate change. Scandinavian Journal of Management, 2011, 27, 389- 404.
Čekanavičius, I.,Bazytė, R., &Dičmonaitė, A. (2014).Green business: challenges and practices. EKONOMIKA ,. 93(1), 73-88[4].
Chan, E. S. W. (2016). Managing green marketing: Hong Kong hotel managers’ perspective. International Journal of Hospitality Management, 34, 442–461.
Chukwuka, E,J. & Eboh, E. (2018): Effect of Green Business Practices on Organizational Performance of Selected Manufacturing Firms in Nigeria International Journal of Development and Management Review (INJODEMAR) Vol. 13 No. 1 June, 2018
Daft, R. L. (2018). The New Era of Management, 2nd edition. United States: Thompson Southern-Western.
Dallas, N. (2018).Green Business Basics: 24 Lessons for Meeting the Challenges of Global Warming.New York: McGraw-Hill
Danjelico, R. M., & Pujari, D. (2015). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95, 471–486.
Dawson, C (2013). Practical Research Methods: A User-Friendly Guide to Mastering Research Techniques and Projects (3rd ed.). Oxford: How To Books Ltd.
Emodi, N.V. & Okene, N. (2020(. Climate Change and Its Impact in Nigerian Economy. Journal of Scientific Research and Reports, 2016, 10, 6, 1-13.
Getzner, M & Grabner-Krauter, S. (2014). Consumer preferences and marketing strategies for “greenshares”. The International Journal of Bank Marketing, Vol. 22 (4), pp. 260– 278.
Hart, S. L. (2015). A natural-resource-based view of the firm. Academy of Management Review, 2015, 20, 986-1014.
Hartman, P., Apoalaza I. V & Forcada S. F. (2015). Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence and Planning, Vol. 23 (1), pp. 9–29.
Hayes, B. C., & Marangudakis, M. (2012). “Religion and environmental issues within Anglo- American democracies.” Review of Religious Research, 42(2): 159- 174.
Hill, P. J. (2019) “Environmental theology: A Judeo-Christian defense” Journal of Markets &Morality 3(2):158-172.
Ignatow, G. (2016). “Cultural models of nature and society: Reconsidering environmental attitudes and concern.” Environment and Behavior 38: 441- 461.
Jansson, J., Marell, A., Nordlund, A. (2017). Green consumer behavior: determinants of curtailment and eco-innovation adoption. Journal of Consumer Marketing, Vol. 27 (4), pp. 358–370.
Jones, R.E. & Carter, L.F. (2014). “Concern for the environment among black Americans: An assessment of common assumptions.” Social Science Quarterly, 75(3): 560-579.
Kahn, M. E. & Kotchen, M.J. (2016). “Business cycle effects on concern about climate change:The chilling effect on recession.” Climate Change Economics, 2(3): 257-273.
Kanagy, C. L., & Nelsen, H.M. (2015) “Religion and environmental concern: Challenging thedominant assumptions.” Review of Religious Research, 37(1): 33-45.
Kanagy, C. L., & Willits, F.W. (2019). “A greening of religion? Some evidence fromPennsylvania sample.” Social Science Quarterly, 74(3): 673-683.
Kanagy, C.L., Humphrey, C.R. & Firebaugh, G. (2014). Surging Environmentalism. “ChangingPublic Opinions or Changing Publics?” Social Science Quarterly, 75(4): 804-819.
Kangis, P. (2012). Concerns about “green” marketing. International Journal of Wine Marketing, Vol. 4 (2), pp. 21–24.
Kassaye, W. (2016). Green dilemma.Marketing Intelligence and Planning, Vol. 19 (6), pp. 444–455.
Kearns, L. (2016)."Saving the creation: Christian environmentalism in the United ."Sociology of Religion, 57(1):55-70.
Kellstedt, L., & Smidt, C. (2019).. "Measuring Fundamentalism: An analysis of different operational strategies." Journal for the Scientific Study of Religion, 30(3): 259- 278.
Klineberg, S. L., McKeever, M. & Rothenbach, B. (2018). "Demographic predictors of environmental concern: It does make a difference how it's measured: Research on
Kolk, A. & Pinkse, J. (2017). Multinationals' political activities on climate change. Business & Society, 2017, 46, 2, 201-228.
Konisky, D. M., Milyo, J. & Richardson, L.E. (2018). “Environmental Policy attitudes: Issues,geographical scale, and political trust” Social Science Quarterly, 89(5): 1066-1085.
Kumar,P. &Ghodeswar, B. (2015). Green Marketing Mix: A Review of Literature and Direction forFuture research. International Journal of Asian Business and Information Management, 6(3), 39-55,
Laroche, M., Bergeron, J. & Barbaro-Forleo, G. (2014). Targeting consumers who are willing to paymore for environmentally friendly products. Journal of Consumer Marketing, Vol. 18 (6), pp. 503–520
Lavallée, S. & Plouffe, S. (2014). The ecolabel and sustainable development. International Journal ofLife Cycle Assessment, Vol. 9, pp. 349–354.
Makower, J.& Pike, C. (2019). Strategies for the Green Economy: Opportunities and Challenges inthe New World of Business. New York, McGraw-Hill. 290 p.
McCammack B. (2016.). “Hot damned America: Evangelicalism and the climate change policydebate.” American Quarterly, 59(3): 645-668.
Menon, A., Menon, A., Chowdhury, J., &Jankovich, J. (2019). Evolving paradigm for environmental sensitivity in marketing programs: A synthesis of theory and practice. Journal of Marketing Theory & Practice, 7, 1–15.
Mitchell, C., & Tilley, J. (2018). “Disaggregating conservative protestant groups in NorthernIreland: Overlapping categories and the importance of a born‐again self‐ identification.” Journal for the Scientific Study of Religion, 47(4): 738-752.
Mohai, P. & Bryant, B. (2018). “Is there a “race” effect on concern for environmental quality?” Public Opinion Quarterly 62(4): 475-50.
Orji, M. G (2024) Assessing the Sustainable Development Goals and Its Application in Nigeria’ Britain International of Humanities and Social Sciences (BIoHS) Journal ISSN: 2685- 3868(Online), 2685-1989(Print) Vol. 6, No. 2, June 2024, Page: 70-88. DOI: https://doi.org/10.33258/biohs.v6i2.1037
Orji, M. G (2023) Assessing Ethno-Religious and Political Violence as a Bane on the Performance and Sustainability of Small and Medium Scale Business Enterprises in Abuja Area Councils, Nigeria’ Noble International Journal of Business and Management Research. Vol.7 (2) PP10-18. URL: www.napublisher.org
Orji, M.G, Ezinmuo, M.E (2019) ‘Effect of Financial Incentives on Employee Work Habit and Performance in Nigerian Public Enterprises’ International Journal of Research in Finance and Management; Vol. 2(2): 13-22. http://www.allfinancejournal.com/article/view/30/1-2-27; P-ISSN: 2617-5754 E-ISSN: 2617-5762; DOI: https://doi.org/10.33545/26175754
Oyenuga, M.O, Orji, M. G, Ahungwa, A.I (2023) Do Consumers Care About Green Marketing Practices? Insight from a Developing Nation’ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 6, No 3, August 2023, Page: 1424-1436 e-ISSN: 2615-3076 (Online), p-ISSN: 2615-1715 (Print) www.bircu-journal.com/index.php/birci. DOI: https://doi.org/10.33258/birci.v6i3.7665
Ottman, J. A. (2016). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. San Francisco, CA: Greenleaf publishing.
Pepper M., Jackson T., & Uzzell, D. (2014). “An examination of Christianity and sociallyconscious and frugal consumer behaviors” Environment and Behavior, 43(2): 274-290.Press, D. 2003. “Who votes for natural resources in California?” Society & Natural Resources,16(9): 835-846.
Sandahl, D. M. & Robertson, R. (2019). Social determinants of environmental concern: specification and test of the model. Environment and Behavior, Vol. 21 (1), pp. 102– 149.
Sharma, A., Iyer, G. R., Mehrotra, A., & Krishnan, R. (2017). Sustainability and business-to- business marketing: A framework and implications. Industrial Marketing Management, 39(2), 330–341
Sherkat, D., & Ellison, C.G. (2017). “Structuring the religion-environment connection:Identifying religious influences On environmental concern and activism.” Journal for the Scientific Study of Religion 46(1): 71–85
Wankel, C. (2018). 21st Century Management: A Reference Handbook. London: Sage
Zhu, Q., Geng, Y., Fujita, T., & Hashimoto, S. (2017). Green supply chain management in leading manufacturers: Case studies in Japanese large companies. Management Research Review, 33(4), 380–392