Broadcast Media Reportage of Flooding Issues and Viewers` Expectations: Focus on South-South Nigeria
Keywords:
Audience Expectation, Broadcast Media, Media angle, Media reporting, Flooding, South-South
Abstract
The general objective of this study was to determine viewers’ perception of the angle of reportage of flooding issues by Nigerian Television Authority (NTA) and African Independent Television (AIT), focusing South-South, Nigeria. This paper employed quantitative method, and it anchored on the Agenda Setting theory. Data were obtained through a structured questionnaire. The data were analysed using mean scores, percentages, and frequency tables. The first finding revealed that majority of the respondent’s under study were frequently exposed to NTA and AIT. Findings further showed that respondents were exposed to the same array of content categories. It equally indicated the various ways the performance of NTA and AIT stations can be improved, from the perspectives of the viewers. Thus, the study concluded that NTA and AIT were credible news sources for residents in the South-South zone of Nigeria. It was recommended that, to maintain a high level of viewership, the television stations should endeavour to constantly raise the standards of their programmes with a view to meeting the expectations of audience members, especially when it concerns flooding that the South-South region is prone to. Also, television stations should report variety of flood stories from different angles, including reporting more from the perspectives of flood victims. Likewise, television stations should deploy a proactive reporting measure by reporting through the flooding circle, report more from victims’ experiences, balance reporting, provide in-depth analysis, and report more from the scenes of flooding.
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References
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Idakwo, E. P. & Oloruntola, A. S. (2020). Audience Perception of Media’s Anonymous Sources: An Analysis of Attitudes from a Nigerian Academic Community. GVU Journal of Communication Studies, 2, 139-152.
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Lambe, J. L., Caplan, S. E., Cai, X., & Signorielli, N. (2004). Public perceptions of media performance at the beginning of the war on terrorism. Communication Research Reports, 21(3), 299–309.
Maikaba, B., & Msughter, A. E. (2019). Digital Media and Cultural Globalisation: The Fate of African Value System. Humanities and Social Sciences, 12(1), 214-220.
Maradun, L. U., Yar’Adua, S. M., & Msughter, A. E. (2021). Perceived value of social media in the# EndSARS’protest in Nigeria. International Journal of English Literature and Culture, 9(3), 69-80.
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Msughter, A. E. (2019). Good governance and accountability: an assessment of the media’s role in achieving transparency in the 2019 general elections in Nigeria. Revista Brasileira de Estudos Africanos, 4(7).
Msughter, A. E., & Pate, H. A. (2021). National interest, freedom of expression and the Nigerian press in contemporary democratic context. Revista Brasileira de Estudos Africanos, 6(11).
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Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Müller, J. (2013). Mechanisms of trust. News media in democratic and authoritarian regimes. Frankfurt am Main: Campus.
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Nwabueze, C. (2021). Environmental communication: Perspectives on green communication and information management (second Edition). Owerri: TopShelf.
Nwabueze, C. (2021). Introduction to mass communication: Media ecology in the digital age (Second Edition). Owerri: Topshelve Publishers.
Nwaoboli, E. P. (2023). Influence of Nigerian television authority (NTA), Benin city sports coverage on the development of sports in Nigeria. International Journal of Multidisciplinary Approach and Studies, 10(1), 22-35.
OCHA (2022, October 18). Nigeria - Floods, update (Floodlist, allAfrica, media, NIMET). ECHO Daily Flash. Retrieved from; https://reliefweb.int/organization/echo
Omoera, O. S. & Guanah, J. S. (2022). Climate Change Induced Flash Floods In Federal Capital Territory, Abuja, Nigeria: Media Shaping Awareness? Critical Review, 4(1), 53–70. DOI: 10.14746/pk.2022.4.1.5.
Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
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Published
2025-01-10
How to Cite
Rosemary Ebiere Governor, Jammy Seigha Guanah, Eloho Patience Oziwele, Ignatius Achilike Njoku, & Ukamaka C. M. OZIOKO. (2025). Broadcast Media Reportage of Flooding Issues and Viewers` Expectations: Focus on South-South Nigeria. Britain International of Humanities and Social Sciences (BIoHS) Journal, 7(1), 30-45. https://doi.org/10.33258/biohs.v7i1.1237
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