Harnessing the Potentials of the New Media for Effective Governance in Nigeria: Perception of Netizens in Anambra State, Nigeria
Keywords:
Effective, Governance, Harnessing, Media, New, Potentials
Abstract
The concept of the global village has resulted in the globalised media environment. As a development that has significantly transformed information dissemination and communication, the New Communication Technologies (NCIS), which gave rise to the global village philosophy, is welding great influence in the society today. In journalism practice, health care service, agriculture, industries, environmental service, the influence of the new media is ubiquitous. It is against this background that this study assessed the potentials of the new media for effective governance in Nigeria. This is premised against the background that the citizens deserve to know government policies, activities and programmes. Government, in turn, owes the citizens a duty to carry them along in policy formulation and implementation. The objectives of this paper were to find out the dominant media of communication through which citizens get information about government policies/programmes, and to ascertain the signification influences of the new media in generating the necessary feedback loop for government. The study was anchored on the Bakhtins theory of dialogism and the technological determinism theory. The study adopted a survey research approach and used the netiziens population in Anambra state. A sample size of 362 was determined for study from a population of 89,255 students in Anambra state. Using questionnaire as the research instrument, the data gathered were presented on simple frequency distribution tables, and subsequently analysed. Result obtained from this survey revealed the new media nurture and streamline democratic governance in Nigeria.
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References
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Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Aondover, E. M., Aondover, P. O., Adewale, O. C., Falobi, F., & Maiwada, A. A. (2024). Contextual Issues Surrounding Investigative Journalism in Nigeria. Polit Journal Scientific Journal of Politics, 4(4), 226-239.
Aondover, E. M., Daushe, A. U., Ogunbola, O., & Aondover, P. O. (2025). Media Coverage of Internally Displaced Persons in two Selected Newspapers in Nigeria. Journal of Migration and Health, 100301.
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Aondover, P. O., Aondover, E. M., Adewale, O. C., Akin-Odukoya, O. O., & Maradun, L. U. (2024). Media Portrayal of Female Celebrities in the Nigerian Press. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(4), 259-272.
Bakhtin, M. (1963). Problems of Dostoevsky’s poetics (C. Emerson, Ed. And Trans.). Minneapolis, MN: University of Minnesota Press.
Fukuyama, F. (2013) What is governance? Governance, An International Journal of policy, Administration, and Institutions, 26, 347 – 368
Guanah, J. S. (2019). Media and theatre as reliable catalysts for African development. IRORO: A Journal of Arts, 18(1 & 2): 401-426.
Hasiya, I. & Abdullahi, A. I. (2020).The Effect of Social Media on Good Governance in Nigeria. Journal of Public Administration, 42(5): 35 – 45.
Hile, M. M., Msughter, A. E., & Aliyu, M. A. (2023). Secularism and Ethical Issues in Media Practice as a Bane for National Development. SIASAT, 8(3), 166-177.
https://doi.org/10.1111/gove.12035
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Kellner, P. (2024). Can online polls produce accurate findings? International Journal of Market Research, 46 (1): 3 – 22
Kent, M. & Taylor, M. (1998). Building dialogue relationship through the World Wide Web. Public Relations Review 24: 321 - 334
Kombol, M. (2014). Uses of social media among selected labour Unions during Nigeria’s (January 2012) “oil subsidy” removal protests. Studies in Media and Communication 2 (1), 104 – 114.
Kurfi, M. Y, Aondover, E. M. & Mohammed. I. (2021). Digital Images on Social Media and Proliferation of Fake News on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 1(1), 103-124. Doi: https://doi.org/10.46539/gmd.v3i1.111.
Kurfi, M. Y., Msughter, A. E., & Maradun, L. U. (2023). Media Ethics and Power In Multicultural Nigeria.
Lawson, R. (2012). Bo Rothstein: The quality of government: corruption, social trust, and inequality in international perspective. Public Choice, Springer, vol. 150(3), 793 – 795.
Mamokhere, J. (2020). Examining the role of new media in upholding good governance in a democratic system: is there nexus amid media and good governance? Published in the 5th Annual International Conference on Public Administration and Development Alternatives 07 - 09 October 2020, Virtual Conference URI:http://hdl.handle.net/10386/3252.
McLuhan, M. & Fiore, Q. (1967). The medium is the message: An inventory of effects. Corte Madera, CA: Gingko Press.
McLuhan, M. (1964). Understanding media: The extension of man. New York: McGraw-Hill.
Mojaye, E. M., & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Msughter, A. E. (2019). Good governance and accountability: an assessment of the media’s role in achieving transparency in the 2019 general elections in Nigeria. Revista Brasileira de Estudos Africanos, 4(7).
Msughter, A. E., & Pate, H. A. (2021). National interest, freedom of expression and the Nigerian press in contemporary democratic context. Revista Brasileira de Estudos Africanos, 6(11).
Msughter, A. E., & Pate, H. A. (2021). National interest, freedom of expression and the Nigerian press in contemporary democratic context. Revista Brasileira de Estudos Africanos, 6(11).
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Obasi, M. C., & Msughter, A. E. (2023). Assessment of media coverage of environmental hazards in mining communities in Ebonyi State, Nigeria. Environmental Challenges, 13, 100758.
Onyejelem, T. E., Aondover, P. O., Maradun, L. U., Chime-Nganya, C. R., & Akin-Odukoya, O. O. (2024). Media and Pictorial Reportage of Boko Haram Insurgency in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(4), 287-299.
Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
Owens-Ibie, N., & Aondover, E. M. (2024). Hate postings on social media and peace imperatives in Nigeria. Legal challenges and political strategies in the post-truth era.
Rithmire, M. (2023). Precarious Ties: Business and the State in Authoritarian Asia. Oxford University Press.
United Nations Economic and Social Commission for Asia and the Pacific- UNESCAP (2009).What is good governance? Retrieved from www.goodgovernance.org.
Vitalis, P. O., Amadi, R. N., & Whyte, D. H. (2024). Social Construct of Nollywood Films and Ethnocentrism in Southern Nigeria. CINEJ Cinema Journal, 12(2), 152-179.
Winner, L. (2001). An except from “Technological Determinism: Alive and kicking? Bulletin of Science, Technology & Society.17 (2-3) https://doi.org/10.1177/027046769701700202
World Bank Group (2024). Global Digital Summit 2024. www.world.org
Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Published
2025-01-10
How to Cite
Nkiru Camila Emechebe, Nyerhovwo Muoboghare, Christian Uzoma Igwe, Oke Edward Edherue, Eugenia Chinweokwu Eneome, & Kingsley Chukwudubem Ezekwelu. (2025). Harnessing the Potentials of the New Media for Effective Governance in Nigeria: Perception of Netizens in Anambra State, Nigeria. Britain International of Humanities and Social Sciences (BIoHS) Journal, 7(1), 12-29. https://doi.org/10.33258/biohs.v7i1.1236
Section
Articles
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