Influence of “Not Too Young To Run” Campaign Social Media Messages on Youth Political Participation in Nigeria
Main Article Content
Abstract
Today's generation of young people is the largest the world has ever known, half of the global population is under the age of 25, and young people between the ages of 15-25 constitute one-fifth of this total. Yet, young people are starkly underrepresented in government and politics at virtually every level. The "Not too Young to Run" campaign on social media uses platforms such as Instagram and Twitter to effectively mobilize social support to reduce the age limit for running for elected office in Nigeria. Digital Generative Multimedia Tool Theory (DGMTT) was used in this study. The explanatory research design was adopted, and Google form questionnaire was utilised in collecting data. The population of this study is the Lagos Island youth of Lagos state Nigeria and the purposive sampling was used to determine the sample size of 300 respondents. The responses of the questions were analyzed using frequency tables, and simple percentage method. The findings of this works how that social media played a vital role in spreading and creating awareness for the “Not Too Young to Run” campaign. The study recommended that since the social media is the preferred medium to reach the youths, more campaigns should be done on social media on the benefits of political participation in Nigeria.
Article Details
How to Cite
Toyosi Khadijat Owoyale, Onaopepo Ibrahim Bamidele, Ojetola Adetola Afolabi, & Muhammad Ridwan. (2024). Influence of “Not Too Young To Run” Campaign Social Media Messages on Youth Political Participation in Nigeria. Polit Journal Scientific Journal of Politics, 4(2), 92-107. https://doi.org/10.33258/polit.v4i2.1146
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References
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Zhang, W., Johnson, T.J, Selter, T. & Bichard, S.(2010). The Revolution Will be Networked:
Zucker, H. (1978). The Variable Nature of News Media Influence. Communication Year book2. New Brunswick.
Adebayo, B., (2018). “NotTooYoungtoRun”: Nigeria lowers minimum age for Election Candidates”. CNN Retrieved
Aliyu, M. A., Msughter, A. E., & Nneka, A. Q. (2023). Comparative Study of National Development Plans in Nigeria and India: Media Dimension. SIASAT, 8(4), 202-212.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022). Mediatization of the net and internetization of the print media in Northern Nigeria. Unisia, 40(2), 335-356.
Aondover, E. M., Oyeleye, S. A., & Aliyu, M. A. (2023). New World Information and Communication Order and its changing role in Nigerian Television Authority (NTA) Kano. Unisia, 41(1), 17-38. https://doi.org/10.20885/unisia.vol41.iss1.art2
Asika, N. (2006), Research Methodology in the Behavioral Sciences, Longman Nigeria Publishers, Lagos.
Asika, N., (1991), Research Methodology in the Behavioral Sciences: Longman Nigeria Publishers.
Baker, M. (2009). The Impact of Social Networking Sites on Politics. The Review: A Journal of Undergraduate Student Research.
Baran, S. J. & Davis, D. K. (2012). Mass Communication Theory: Foundations, Ferment and Future.(6thEdition) Wadsworth Centage Learning.
Falade, D., A., (2014). Political Participation in Nigerian Democracy: A Study of Some Selected Local Government Areas in Ondo State, Nigeria. Global Journal of Human-Social Science.
Geraldine, D., Melanie, S., & Rene, H. (2014). Social Media and Political Participation. Federal Ministry of Economic Cooperation and Development.
Hile, M. M., Msughter, A. E., & Aliyu, M. A. (2023). Secularism and Ethical Issues in Media Practice as a Bane for National Development. SIASAT, 8(3), 166-177.
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Itodo, S., (2016). Movement for “NotTooYoungtoRun” Campaign: YIAGA AFRICA, Abuja.
Kurfi, M. Y, Aondover, E. M. & Mohammed. I. (2021). Digital Images on Social Media and Proliferation of Fake News on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 1(1), 103-124. Doi: https://doi.org/10.46539/gmd.v3i1.111.
Lam, W. (2003). Alternative Understanding of Political Participation: Challenging of the Myth of Political Indifference in Hong Kong, International Journal of Public Administration, 2(6), 1-15.
Maikaba, B., & Msughter, A. E. (2019). Digital Media and Cultural Globalisation: The Fate of African Value System. Humanities and Social Sciences, 12(1), 214-220.
Manning, J. (2014). Social Media, Definition and classes of. In K. Harvey (Ed). Encyclopedia of Social Media and Politics. ThousandsOaks, C.A. Sage.
McClosky, H. (1968). Political Participationin David L. Sills(ed) International Encyclopedia of the Social Sciences, 1(2) Macmillan Co. & Free Press, New York.
McCombs, M.,(2011). The Agenda-Setting Role of the Mass Media in the Shaping of Public Opinion. University of Texas at Austin.
Melike, T., (2017). The Position of Youth in Political Participation. Sosyal Politika Calismalari Dergisi.
Mojaye, E. M. & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Msughter, A. E., Yar’Adua, S. M., & Ogechi, A. P. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Journal of Positive School Psychology, 6(9), 2526-2541.
Mustapha, L.K., Gbonegun, V. O. & Mustapha, M. L. (2016). Social Media Use, Social Capital and Political Participation. Tripodos.
Nigerian political campaign: Acritique on campaign style of political parties in the 2019 General elections. Hallmark University journal of management and social sciences (HUJMSS). I3(2).
Obasi, M. C., & Aondover, E. M. (2023). Representation of African Values in Selected Nigerian Popular Music. Popular Music, 3(1), 57-73.
Obasi, M. C., & Msughter, A. E. (2023). Assessment of media coverage of environmental hazards in mining communities in Ebonyi State, Nigeria. Environmental Challenges, 13, 100758
Ojo TO, Ayoboluis YO, Ibrahim, O.B. (2021). Mass media, Political propaganda and political campaign messages in Nigerian societies: assessment of Political Stakeholders Perceptions in Selected Local Government Areas of Oyo State, Southwest Zone, Nigeria. International Journal of Research and Innovation in Social Science. 5(8): 509-516. doi: 10.47772/ijriss.2021.5828
Oluseyi, A. (2019). Gearhart International Journal of Communication12,21.
Onaopepo I.B. Ojo S.A., Ojetola A. A., Omotola O. (2024). Social media and political mobilization in rural environment in Nigeria. Information System and Smart City Academic Publishing Pte. Ltd. This article is licensed under the Creative Commons Attribution License (CC BY4.0). http://creativecommons.org/licenses/by/4.0/
Onyejelem, T. E., & Aondover, E. M. (2024). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation in the Era of Artificial Intelligence. Adv Mach Lear Art Inte, 5(2), 01-09.
Onyejelem, T. E., & Aondover, E. M. (2024). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation. Journalism, 14(3), 189-204.
Retrieved10th October, 2023.
Sajindra, K., & Patil, R. (2013). Social Media - History and Components. Journal of Business and Management.
Sunday U.I., Onaopepo I.B. (2021) Social media comments and propaganda as parts of
Suraju, O., (2017). “Fact Check: NotTooYoungtoRun”.
The Influence of Social Media Networking Sites on Political Attitudes and Behaviour. Social Science computer Review. SAGE Publication.
The Marketing of Political Candidates in Nigeria. British Journal of Marketing Studies. European Centre for Research Training and Development.
UNDP (2003) Participation in the Decision-making process, world youth report, 2012.
UNDP (2012). Enhancing Youth Political Participation. Accessed on October 2nd, 2023.
UNDP (2013) Enhancing Youth Political Participation throughout the electoral Cycle: Agood Practice guide. Accessed on October 3rd, 2023.
Vauss, D. A., (2008). Research Design in Social Research. SAGE.
Victor, O., Ikechukwu, U., Gerald, N., Chinedum, O (2017). Effects of the Social Mediain
YIAGA, A, (2019). Factsheet on Youth and the 2019 Elections in Nigeria: YIAGA AFRICA,Abuja
YIAGA, A, (2019). How Youth Fared in the 2019 Elections: YIAGA AFRICA, Abuja
YIAGA, A. (2017). “NotTooYoungtoRun”Bill: YIAGAAFRICA,Abuja.
Zhang, W., Johnson, T.J, Selter, T. & Bichard, S.(2010). The Revolution Will be Networked:
Zucker, H. (1978). The Variable Nature of News Media Influence. Communication Year book2. New Brunswick.