Influence of Nollywood Films Representation of the Elderly in Nigeria
Main Article Content
Abstract
The influence of Nollywood films on the representation of the elderly in Nigeria is a topic of significant cultural and social importance. Nollywood, the Nigerian film industry, is one of the largest and most prolific film industries in the world. With its diverse range of genres, Nollywood films have a profound impact on shaping societal views, especially concerning the elderly. Nollywood films often portray elderly characters in roles that reflect traditional Nigerian values. These films typically show older individuals as wise, respected members of the community, who provide guidance and spiritual leadership to younger generations. In many cases, elders are depicted as the moral compass of the family, helping to resolve conflicts and uphold traditional values. However, there is also a contrasting portrayal where the elderly people are seen as weak, helpless, or sometimes even villainous. Some films depict elderly characters as scheming or greedy, particularly in family dynamics involving inheritance or power struggles. This dual representation can influence the perception of the elderly, either affirming their revered status or challenging it. Nollywood films often highlight issues related to aging, such as health problems, physical decline, and the challenges of growing old in a rapidly changing society. While these depictions can raise awareness about the needs and struggles of the elderly, they sometimes present negative stereotypes, such as portraying elderly people as burdens on the family or society. This can shape how younger generations view aging, often emphasizing fear or avoidance of growing old.
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How to Cite
Etimiri, S. (2024). Influence of Nollywood Films Representation of the Elderly in Nigeria. Lakhomi Journal Scientific Journal of Culture, 5(3), 196-207. https://doi.org/10.33258/lakhomi.v5i3.1220
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Signorielli, N. (2004). Race and sex in prime time: A look at occupations and occupational prestige. Mass Communication and Society, 12(3), 332-352.
Taiwo, M., Jaiyesimi, B. J., & Aondover, E. M. (2024). Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria.
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Vasil, L., & Wass, H. (1993). Portrayal of the elderly in the media: A literature review and implications for educational gerontologists. Educational Gerontology: An International Quarterly, 19(1), 71-85.
Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 502-502.
Wangler, J., & Jansky, M. (2023). What requirements do primary care physicians have with regard to dementia diagnostics and dementia care?–a survey study among general practitioners in Germany 2022/2023. Archives of Public Health, 81(1), 155.
Yar’Adua, S. M., Aondover, E. M., & Aliyu, M. A. (2023). Modernization, Marxist, Dependency and Alternative Theories of Development Communication: A Critical Review. International Social Science and Humanities Studies, 3(2), 1-20.
Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Yar’Adua, S. M., Namadi, H. M., Msughter, A. E. (2021). An Appraisal of Political Economy of New Media in Nigerian Context. Inter. J. Eng. Lit. Cult, 9(4), 109-117.
Anderson, M. J. (2005). Permutational multivariate analysis of variance. Department of Statistics, University of Auckland, Auckland, 26, 32-46.
Aondover, E. M., Hile,M. M. & Yar’Adua, S. M. (2023). Ethical Issues and Insecurity in Africa: The Media Dimension. Konfrontasi Journal: Culture, Economy and Social Changes, 10 (2), 58-68 DOI: https://doi.org/10.33258/konfrontasi2.v10i2.272.
Aondover, E. M., Oyeleye, S. A., & Aliyu, M. A. (2023). New World Information and Communication Order and its changing role in Nigerian Television Authority (NTA) Kano. Unisia, 41(1), 17-38. https://doi.org/10.20885/unisia.vol41.iss1.art2
Aondover, E. M., Oyeleye, S. A., & Aondover, P. P. (2022). Analysis of Iconographic Effect of Visual Communication Genre on Covid-19 in Nigeria. Journal of Gynaecology and women’s health, 23(3), 1-10.
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Bishop, J. M., & Krause, D. R. (1984). Depictions of aging and old age on Saturday morning television. The gerontologist, 24(1), 91-94.
Cassata, M. & Irwin, M. (1007). The portrayal of older people in prime time television series: The match with gerontological evidence. Ageing & Society, 24(4), 531-552.
Chasteen, A. L., Schwarz, N., & Park, D. C. (2002). The activation of aging stereotypes in younger and older adults. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 57(6), P540-P547.
Garner, J. K., Kaplan, A., & Pugh, K. (2016). Museums as contexts for transformative experiences and identity development. Journal of museum education, 41(4), 341-352.
Gerbner, G. (1997). Gender and age in prime-time television.
Hummert, M. L., Garstka, T. A., Shaner, J. L., & Strahm, S. (1994). Stereotypes of the elderly held by young, middle-aged, and elderly adults. Journal of gerontology, 49(5), P240-P249.
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Lauzen, M. M., & Dozier, D. M. (2005). Maintaining the double standard: Portrayals of age and gender in popular films. Sex roles, 52, 437-446.
Maikaba, B., & Msughter, A. E. (2019). Digital Media and Cultural Globalisation: The Fate of African Value System. Humanities and Social Sciences, 12(1), 214-220.
Maradun, L. U., Yar’Adua, S. M., & Msughter, A. E. (2021). Perceived value of social media in the# EndSARS’protest in Nigeria. International Journal of English Literature and Culture, 9(3), 69-80.
McCONATHA, J. T., & Huba, H. M. (1999). Primary, secondary, and emotional control across adulthood. Current Psychology, 18, 164-170.
Mojaye, E. M. & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Msughter, A. E., & Aondover, P. O. (2023). Nollywood Offering and Nigeria People and Culture: Reflections and Projection. Unisia, 41(1).
Msughter, A. E., & Idris, M. K. (2023). Focus Group Discussions with Rural Women in Yobe State on Information Services for Community Engagement on Development Issues in Nigeria. Journal of African Conflicts and Peace Studies, 5(2), 9.
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Obasi, M. C., & Aondover, E. M. (2023). Representation of African Values in Selected Nigerian Popular Music. Popular Music, 3(1), 57-73.
Obasi, M. C., & Msughter, A. E. (2023). Assessment of media coverage of environmental hazards in mining communities in Ebonyi State, Nigeria. Environmental Challenges, 13, 100758.
Onyejelem, T. E., & Aondover, E. M. (2024a). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation in the Era of Artificial Intelligence. Adv Mach Lear Art Inte, 5(2), 01-09.
Onyejelem, T. E., & Aondover, E. M. (2024b). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation. Journalism, 14(3), 189-204.
Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
Owens-Ibie, N., & Aondover, E. M. (2024). Hate postings on social media and peace imperatives in Nigeria. Legal challenges and political strategies in the post-truth era, Labcom Comunicacao & Artes,121.
Platman, K., & Tinker, A. (1998). Getting on in the BBC: A case study of older workers. Ageing & Society, 18(5), 513-535.
Robinson, M. D., & Smyth, G. K. (2007). Moderated statistical tests for assessing differences in tag abundance. Bioinformatics, 23(21), 2881-2887.
Robinson, T., & Anderson, C. (2006). Older characters in children's animated television programs: A content analysis of their portrayal. Journal of Broadcasting & Electronic Media, 50(2), 287-304.
Roy, A., & Harwood, J. (1997). Underrepresented, positively portrayed: Older adults in television commercials.
Signorielli, N. (2004). Race and sex in prime time: A look at occupations and occupational prestige. Mass Communication and Society, 12(3), 332-352.
Taiwo, M., Jaiyesimi, B. J., & Aondover, E. M. (2024). Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria.
Usman, B., Msughter, E. A., & Olaitan Ridwanullah, A. (2022). Social media literacy: fake news consumption and perception of COVID-19 in Nigeria. Cogent Arts & Humanities, 9(1), 2138011.
Vasil, L., & Wass, H. (1993). Portrayal of the elderly in the media: A literature review and implications for educational gerontologists. Educational Gerontology: An International Quarterly, 19(1), 71-85.
Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 502-502.
Wangler, J., & Jansky, M. (2023). What requirements do primary care physicians have with regard to dementia diagnostics and dementia care?–a survey study among general practitioners in Germany 2022/2023. Archives of Public Health, 81(1), 155.
Yar’Adua, S. M., Aondover, E. M., & Aliyu, M. A. (2023). Modernization, Marxist, Dependency and Alternative Theories of Development Communication: A Critical Review. International Social Science and Humanities Studies, 3(2), 1-20.
Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Yar’Adua, S. M., Namadi, H. M., Msughter, A. E. (2021). An Appraisal of Political Economy of New Media in Nigerian Context. Inter. J. Eng. Lit. Cult, 9(4), 109-117.