Trends and Dynamics of Popular Culture and Media Messages on Public Transport Literature in Nigeria
Main Article Content
Abstract
The study of popular culture and media messages on public transport in Nigeria reveals an intriguing intersection between mass communication, social behavior, and the broader cultural dynamics of the country. Public transport systems in Nigeria, ranging from buses (Danfo), taxis, to larger interstate vehicles (like the ones operated by companies such as Peace Mass Transit), serve as crucial spaces where various media messages, social trends, and cultural practices converge. The development of cars has radically transformed and revolutionized road transport system and affected the medium, channel, pattern and direction of mass communication, especially in Africa, Asia, North America, and South America where public transport vehicles are used as channels of advertisement, cultural communication, identity construction, and social reflection. This paper utilised secondary data to interrogate the trends and dynamics of popular culture and media messages on public transport literature in Nigeria. The paper adopted the Cultural Populism Theory. The theory represents activists’ opposition to the ways in which dominant forces in capitalist society shape people’s behaviour and ways of thinking. The literature on the trends and dynamics of popular culture and media messages on public transport in Nigeria demonstrates the importance of this seemingly mundane space as a site of cultural production, socialization, and political discourse.
Article Details
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Aondover, E. M., & Omolara Akin-Odukoya. (2024). Trends and Dynamics of Popular Culture and Media Messages on Public Transport Literature in Nigeria . Lakhomi Journal Scientific Journal of Culture, 5(3), 183-195. https://doi.org/10.33258/lakhomi.v5i3.1204
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Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Msughter, A. E., Yar’Adua, S. M., & Ogechi, A. P. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Journal of Positive School Psychology, 6(9), 2526-2541.
Obasi, M. C., & Msughter, A. E. (2023). Assessment of media coverage of environmental hazards in mining communities in Ebonyi State, Nigeria. Environmental Challenges, 13, 100758.
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Taiwo, M., Jaiyesimi, B. J., & Aondover, E. M. (2024). Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria.
Van-Der-Geest (2009). Anyway: Lorry inscription in Ghana. In Gewald, j. Luning, s Walraven, k. Ed. The Speed of Change. Motor Vehicles and People in Africa1890-20000. Brill, Boston.
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Ya’u, H. A. (2019). (eds). (2019). Beyond fun, media entertainment, politics and development in Nigeria. Transport literature and popular culture in Kano State, Nigeria. Malthouse Press Limited.
Ya’u, H.A. (2016). Analysis of the textual and visual messages displayed on public transport vehicles in Kano. Department of Mass Communication, Bayero University, Kano. Unpublished PhD Thesis.
Adesanya, A. O. (2010). Public Transport Operations in Nigeria in Bolade, T. and Adeyemi, E. O. (Ed.) Enhancing the Efficiency of Mass Transit Operations in Nigeria. Rex Charles and Connell Publication, Ibadan, 31-39.
Aliyu, M. A., Msughter, A. E., & Nneka, A. Q. (2023). Comparative Study of National Development Plans in Nigeria and India: Media Dimension. SIASAT, 8(4), 202-212.
Aondover, E. M., Garba, S., & Rabiu, A. B. (2021). Framing Theory Perspective of Identity and Narratives of Conflict in Nigerian Media. Indian Journal of Mass Communication and Journalism (IJMCJ), 1(2), 1-5.
Aondover, E. M., Hile,M. M. & Yar’Adua, S. M. (2023). Ethical Issues and Insecurity in Africa: The Media Dimension. Konfrontasi Journal: Culture, Economy and Social Changes, 10 (2), 58-68 DOI: https://doi.org/10.33258/konfrontasi2.v10i2.272.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022). Mediatization of the net and internetization of the print media in Northern Nigeria. Unisia, 40(2), 335-356.
Aondover, E. M., Oyeleye, S. A., & Aliyu, M. A. (2023). New World Information and Communication Order and its changing role in Nigerian Television Authority (NTA) Kano. Unisia, 41(1), 17-38. https://doi.org/10.20885/unisia.vol41.iss1.art2
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Baker, W. (2011). Soapbox for the automobile: bumper sticker history, identification and preservation. Journal for Museum and Archives Professionals (7) 251-271.
Bolade, A. T. (2005). Introduction to Transport Planning (3rd Ed), London University College; London Press p. 61. Broadbent, 2000).
Burke, P. (1996). Thephilosophy of the road in Brazil: Lorries and their mottoes. Journal of popular culture. 30(3), 209-222.
Burns, A. C. (2005). History of Nigeria. George Allen and Union Ltd, London.Clunas et al., 2008).
Elias, J. J (2011). On wing of diesel: trucks, identity and culture in pakistan, one world Publishers, Oxford, England.
Featherstone, G. Urray, H. (2005). Language Contexts and Consequences. Keynes. Oxford University Press.
Fejoku, M.J. (2006). Search for security: An anthro-psychiatric study of rural Ghana. London
Gewald, J. (2009). Motor vehicles and people in Africa: An introduction. In The Speed of Change Motor Vehicles and People in Africa, 1890-2000 Brill.
Hile, M. M., Msughter, A. E., & Aliyu, M. A. (2023). Secularism and Ethical Issues in Media Practice as a Bane for National Development. SIASAT, 8(3), 166-177.
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Kayi, C. (2016). Slogans and mottos on matatus: A refletion on Kenyan urban youth culture, International Journal of Research in Social Science, 6(6), 39-41.
Kendhammer, B. (2010). Muslim talking politics: Framing Islam and democracy in Northern Nigeria. Unpublished Ph.D Thesis. University of Wisconsin.
Klaeger, G. (2009). Religion on the road: the spiritual experience of road travel in Ghana. In Gewald, J. Luning, S. Walraven, K. (ed). The Speed of Change.Motorvehicles and people in Africa 1890-2000, Brill. Boston.
Lawuyi B.O (1988). The world of the yoruba taxi driver: An Interpretative Approach To Vehicle Slogan. In Reading in African Popular Cultureed, Karin Barber. Bloomington Indiana university press.
Mabogunje, A. L. (2011). Urbanization in Nigeria. London: University Press Ltd, London.
Maikaba, B., & Msughter, A. E. (2019). Digital Media and Cultural Globalisation: The Fate of African Value System. Humanities and Social Sciences, 12(1), 214-220.
Maradun, L. U., Yar’Adua, S. M., & Msughter, A. E. (2021). Perceived value of social media in the# EndSARS’protest in Nigeria. International Journal of English Literature and Culture, 9(3), 69-80.
McQuail, D. (2010). McQuail’s mass communication theory (6thed) London SAGE Publication Limited.
Mojaye, E. M. & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Msughter, A. E., & Idris, M. K. (2023). Focus Group Discussions with Rural Women in Yobe State on Information Services for Community Engagement on Development Issues in Nigeria. Journal of African Conflicts and Peace Studies, 5(2), 9.
Msughter, A. E., Ogbonna, S., Fagbohun, A, M., et al (2023) Customers Reactions on Service Delivery by Major Telecommunications Operators in Nigerian Newspapers. Curr Trends Mass Comm, 2(2), 98-105.
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Msughter, A. E., Yar’Adua, S. M., & Ogechi, A. P. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Journal of Positive School Psychology, 6(9), 2526-2541.
Obasi, M. C., & Msughter, A. E. (2023). Assessment of media coverage of environmental hazards in mining communities in Ebonyi State, Nigeria. Environmental Challenges, 13, 100758.
Ogunbodede, E.F. (2008). Urban road transportation in Nigeria from 1960 To 2006: problems, prospects and challenges. Ethiopian Journal of Environmental Studies and Management, 1(1) 7-18.
Onyejelem, T. E., & Aondover, E. M. (2024a). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation in the Era of Artificial Intelligence. Adv Mach Lear Art Inte, 5(2), 01-09.
Onyejelem, T. E., & Aondover, E. M. (2024b). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation. Journalism, 14(3), 189-204.
Ostien, P. (2007). Shariah implementation in Northern Nigeria 1999-2006. A Source Book. Ibadan. Spectrum Books.
Owens-Ibie, N., & Aondover, E. M. (2024). Hate postings on social media and peace imperatives in Nigeria. Legal challenges and political strategies in the post-truth era, Labcom Comunicacao & Artes,121.
Pinney, C. (2004). Photos of the Gods: The printed image and political struggle in India. London. Reaktion Books.
Remi, R. Adegoke, L. & Olaogun, B. (2009). Thought and Utterances: The Pragmatics of Explicit Communication. Oxford: Blackwell.
Santosh, G. (2009). Israel from bumper to bumper. Curriculum for Israeli Education.
Schulze, K. (2012). Mosque, palm trees and swords: Religious symbolism in Northern Nigerian Lorry Decorations. Annual Review of Islam in Africa, 1(1), 12-16.
Taiwo, M., Jaiyesimi, B. J., & Aondover, E. M. (2024). Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria.
Van-Der-Geest (2009). Anyway: Lorry inscription in Ghana. In Gewald, j. Luning, s Walraven, k. Ed. The Speed of Change. Motor Vehicles and People in Africa1890-20000. Brill, Boston.
World Bank. (2000). Nigeria urban transport crisis (findings of the urban sector mission which visited nigeria in 1990), World Bank Report. 8974 UNI World Bank Washington D C.
Ya’u, H. A. (2019). (eds). (2019). Beyond fun, media entertainment, politics and development in Nigeria. Transport literature and popular culture in Kano State, Nigeria. Malthouse Press Limited.
Ya’u, H.A. (2016). Analysis of the textual and visual messages displayed on public transport vehicles in Kano. Department of Mass Communication, Bayero University, Kano. Unpublished PhD Thesis.