The Role of Housewives Groups in Meeting Family Economic Needs through Online Business in Pantai Gemi Village, Stabat District, Langkat Regency
Main Article Content
Abstract
This research discusses the role of housewives' groups in meeting family economic needs through online businesses. Generally, meeting the economic needs of the family is the responsibility of every parent in a family, especially fathers and generally those responsible for caring for children and taking care of home and kitchen affairs are mothers. However, along with the times that are currently underway, the role of mothers is no longer just caring for children and taking care of home and kitchen affairs but also plays a role in meeting the economic needs of the family due to several factors, one of which is due to the increasing economic needs of the family and the lack of father's income to meet the economic needs of the family. The changing roles experienced by housewives can trigger new problems for the family, namely the lack of maternal attention to household affairs which is the main responsibility of housewives. So that this makes the emergence of various ideas that can be used as a solution so that housewives can carry out two roles (as mothers and workers) at the same time maximally. One of the jobs that can be done by housewives to be able to increase income and still be able to take care of the house is to become an online trader. Time efficiency is one of the main advantages for online business entrepreneurs. This research uses a qualitative approach with descriptive methods.
Downloads
Article Details
References
Afrina, M., & Nurhamlin. (2014). Peran Ibu Rumah Tangga dalam Membantu Perekonomian Keluarga. Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik, 1(1).
Andriyani, Juli. (2016). Korelasi Peran Keluarga Terhadap Penyesuaian Diri Remaja. Jurnal Al-Bayan / Vol. 22 No. 34.
Ardiyanto, Arif. (2018). Analisis Penggunaan Media Sosial dalam Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kemasan Kecamatan Sawit Kabupaten Boyolali. Skripsi, (Surakarta: Fakultas Ekonomi dan Bisnis Islam, Manajemen Bisnis Syariah, Institut Agama Islam Negeri Surakarta).
Asmawati. (2015). Pemberdayaan usaha mikro, kecil dan menengah sebagai upaya peningkatan pertumbuhan ekonomi pedesaan di masyarakat kecamatan manyaran kabupaten wonoguru. Seminar Nasional Pendidikan Akuntansi Dan Keuangan, 1(2), 84–93.
Astuti, P. R, Meredam Bullying 3 Cara Efektif Meredam K. P. A. (Kekerasan Pada Anak).Jakarta: Grasindo, 2008, h. 70.
Castells, (2008). Perempuan Dan Bisnis Online Di Masa Pandemi Covid-19: Pengalaman Di Kota Bandung, Jawa Barat. Bandung.
Desyana. (2013). Solidaritas Sosial Antar Pedagang Buah Di Pasar Segiri Samarinda. eJournal. Sosiastri. Sosiologi. 1 (2): 11-22.
Djabu, O., Goni, J. H., & Tumiwa, J. (2013). Peranan Ibu Rumah Tangga yang Bekerja dalam Meningkatkan Status Sosial Keluarga di Kelurahan Teling Atas Kecamatan Wanea Kota Manado. Jurnal Acta Diurna, 2(3).
Fakih, Mansour. (2007). Analisis Gender dan Transformasi Sosial. Yogjakarta : Pustaka. Pelajar.
Fandy Tjiptono. (2001). Strategi Pemasaran. Edisi Ke-2. Yogyakarta.
Hanum, Farida. (2019). Bisnis Online Menarik Minat Kalangan Muda. Jurnal Bisnis Corporate :Vol. 4 No. 1
Helmalia dan Afrinawati. (2018). “ Pengaruh ECommerce Terhadap Peningkatan Usaha Mikro Kecil Dan Menengah Di Kota Padang.” Jurnal Ekonomi Dan Bisnis Islam 3 no 2 hal.237- 246.
Hubeis, A. V. S. (2010). Pemberdayaan perempuan dari masa ke masa (2 ED). PT Penerbit IPB Press.
Kannan P.K., & Hongshuang, L. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, dan Menengah (Umkm) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1.1..h.7.
Kurniawan, Didik. (2019). Bisnis Online. Jakarta.
Kurniawan, Gogi. (2019). Kewirausahaan Di Era Revolusi Industri 4.0. Jateng : Sasanti Institute.
Munajat, Enjat dkk. (2018). Analisis Penggunaan Media Sosial untuk Mendukung Pemasaran Produk UMKM (Studi Kasus Kabupaten Subang, Jawa Barat). Jurnal Pengabdian Kepada Masyarakat 2 no 10.
Putri, Nur Ayu Qamarina. (2021). Intensitas Mengakses Online Shop Di Media Sosial Dengan Keputusan Pembelian Produk Fashion Di Masa Pandemi COVID-19. Samarinda.
Putri,Syafira Izzati. (2022). Analisis Peran Perempuan Dalam Meningkatkan Perekonomian Keluarga Melalui Usaha Online di Masa Pandemi Covid-19 di Kelurahan Kalianda Tahun 2021 Dalam Perspektif Ekonomi Islam. UIN Rraden Intan Lampung
Rao, N. (2012). Male "providers" and female "housewives": A Gendered performance in rural North India. Development and Change, 43(5), 1025– 1048.
Rusliana,Elli& Rodiah, Siti. (2023). Peran Ibu Rumah Tangga Dalam Peningkatan Ekonomi Keluarga Melalui Bisnis Digital Pasca Covid-19. Jurnal Pengabdian Masyarakat Nusantara Vol. 3, No. 2.
Tenda, Hutri Paulina Utami, Dkk. (2020). Peranan Ibu Rumah Tangga Dalam Meningkatkan Status Sosial Keluarga di Kelurahan Bahu Kecamatan Malalayang Kota Manado. Jurnal Holistik ISSN: 1979-0481.
Tumbage, Stevin M.E, Dkk. (2017). Peran Ganda Ibu Rumah Tangga Dalam Meningkatkan Kesejahteraan Keluarga Di Desa Allude Kecamatan Kolongan Kabupaten Talaud. E-journal “Acta Diurna” Volume VI. No. 2.
Wahyuni, Arum Purbohastuti. (2017). “Efektivitas Media Sosial Sebagai Media Promosi”. Jurnal Tirtayasa EKONOMIKA, 12, no. 2
Yunita Purnamasari , Ari Pradhanawati , Wahyu Hidayat. (2015). “ Analisis peluang E - Commerce Dalam Pengembangan Usaha Mikro Dan Menengah Produk Batik” (Studi Kasus pada Usaha Batik di Semarang). Jurnal Ilmu Administrasi Bisnis 4 no. 4.
Zuhri. (2020). The Role of Women in Improving Household Economy. International Joint Conference on Science and Technology, 2(1), 149–151.