Audience Perception of the Elderly in Nollywood Films
Main Article Content
Abstract
This study is an assessment of Audience Perception of the Elderly in Nollywood Films. The general objective of this study is to examine how Nollywood Films affect how people see the elderly in society. The study examines how film perpetuates age stereotypes among the elderly. Some of the determined objectives are to examine how movie representation of the elderly shapes audience perception of old people in Nigeria. Data for this study was obtained through content analysis, in-depth interviews, and questionnaires. Screen Theory and Reflection Projection Theory were the theories used for this project. Content analysis was carried out on four films: Maami, October 1, Kasanova, and Ayelujara. An in-depth interview was conducted with two lecturers at Caleb University, Imota, Lagos, and questionnaires were distributed to 84 students of the school. This research work established that the portrayal of the elderly in Nollywood films has succeeded in influencing how viewers perceive the elderly. It also established that Nollywood Films have a significant influence on the audience's perception of the elderly and film as a medium is very vital and goes beyond merely seeing it as entertainment such as creating mindset, opinions, culture and life in general.
Article Details
How to Cite
Subulola Etimiri, Omotola Ogunbola, Omolara Akin-Odukoya, & Muhammad Ridwan. (2024). Audience Perception of the Elderly in Nollywood Films. Lakhomi Journal Scientific Journal of Culture, 5(1), 62-71. https://doi.org/10.33258/lakhomi.v5i1.1076
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Squire, K. D., & Jan, M. (2007). Mad city mystery: Developing scientific argumentation skills with a place-based augmented reality game on handheld computers. Journal of science education and technology, 16, 5-29.
Wangler, J., & Jansky, M. (2023). Media portrayal of old age and its effects on attitudes in older people: findings from a series of studies. Humanities and Social Sciences Communications, 10(1), 1-9.
Aliyu, M. A., Msughter, A. E., & Nneka, A. Q. (2023). Comparative Study of National Development Plans in Nigeria and India: Media Dimension. SIASAT, 8(4), 202-212.
Aondover, E. M. (2024). Media Outlook of Hate Speech in the 2015 and 2019 General Elections in Nigeria. Rotura–Revista de Comunicação, Cultura e Artes, 4(1), 50-63.
Aondover, E. M., Igwe, E. C., Akin-Odukoya, O. O., & Ridwan, M. (2024). Influence of Social Media on News Consumption and Credibility in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(2), 80-92.
Aondover, E. M., Igwe, E. C., Akin-Odukoya, O. O., & Ridwan, M. (2024). Influence of Social Media on News Consumption and Credibility in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(2), 80-92.
Aondover, E. M., Okuneye, A. P., & Onyejelem, T. E. (2024). Application of New Media in Peace Building and Conflict Resolution in Nigeria. Journal of African Conflicts and Peace Studies, 6(1), 8.
Aondover, E. M., Onyejelem, T. E., & Garba, S. (2024). Media Role in Conflict Resolution and Peaceful Coexistence in Indigenous Communities. Journal of African Conflicts and Peace Studies, 6(1), 2.
Aondover, E. M., Oyeleye, S. A., & Aondover, P. P. (2022). Analysis of Iconographic Effect of VisualCommunication Genre on Covid-19 in Nigeria. Journal of Gynaecology and women’s health, 23(3), 1-10.
De Sutter, F. (2024). A Wrinkle in Time: Age Representation in Belgian Post-War Films-An Analysis of twelve popular Films from 1945 to 1964. In Zero Hour? Reconstructing post-war Belgian cinema.
De Vuyst, S. (2020). Hacking gender and technology in journalism. Routledge.
Garner, J. K., Kaplan, A., & Pugh, K. (2016). Museums as contexts for transformative experiences and identity development. Journal of museum education, 41(4), 341-352.
Hile, M. M., Msughter, A. E., & Aliyu, M. A. (2023). Secularism and Ethical Issues in Media Practice as a Bane for National Development. SIASAT, 8(3), 166-177.
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Jeong, M., Choi, I. W., Yim, K., Jeong, S., Kim, M., Choi, S. J., ... & Yang, C. (2022). Large-area perovskite solar cells employing spiro-Naph hole transport material. Nature Photonics, 16(2), 119-125.
Johnson, B. (2012). Professional visual studio 2012. John Wiley & Sons.
Khan, R. (2012, December). Future internet: the internet of things architecture, possible applications and key challenges. In 2012 10th international conference on frontiers of information technology (pp. 257-260). IEEE.
Kline, R. B. (2023). Principles and practice of structural equation modeling. Guilford publications.
McQuail, D. (2019). Equality–an ambiguous value.
Msughter, A. E. (2024). Comparative Study of Hate Speech in the 2015 and 2019 General Elections in Three Selected Newspapers in Nigeria. Journal of Asian and African Studies, 00219096231224693.
Msughter, A. E., & Idris, M. K. (2023). Focus Group Discussions with Rural Women in Yobe State on Information Services for Community Engagement on Development Issues in Nigeria. Journal of African Conflicts and Peace Studies, 5(2), 9.
Msughter, A. E., Garba, S., & Rabiu, A. B. (2023). Framing Theory Perspective of identity and Narratives of Conflict in Nigerian Media. Indian Journal of Mass Communication and Journalism, 1(2), 1-5.
Msughter, A. E., Hile, M. M., & Yar’Adua, S. M. (2023). Ethical Issues and Insecurity in Africa: The Media Dimension. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 10(2), 58-68.
Msughter, A. E., Kuchi, M. G., & Abba, A. A. (2023). Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria. Indigenous Language for Social Change Communication in the Global South, 39.
Msughter, A. E., Maradun, L. U., & Liman, A. M. (2021). Media Narratives in Reflections on Good Governance and Accountability in Nigeria. GSJ, 9(11).
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Robinson, W. I. (2004). A theory of global capitalism: Production, class, and state in a transnational world. JHU Press.
Sink, A., & Mastro, D. (2017). Depictions of gender on primetime television: A quantitative content analysis. Mass Communication and Society, 20(1), 3-22.
Squire, K. D., & Jan, M. (2007). Mad city mystery: Developing scientific argumentation skills with a place-based augmented reality game on handheld computers. Journal of science education and technology, 16, 5-29.
Wangler, J., & Jansky, M. (2023). Media portrayal of old age and its effects on attitudes in older people: findings from a series of studies. Humanities and Social Sciences Communications, 10(1), 1-9.