Britain International of Humanities and Social Sciences (BIoHS) Journal

Empowering MSMEs Through Social Media Marketing Training as an Effort to Increase Self-Efficacy and Product Sales Performance

2026-03-12T11:32:08+00:00

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, particularly in developing countries. However, many MSMEs still face challenges in marketing their products effectively, especially in the digital era. One of the strategies to overcome this challenge is through social media marketing training that equips entrepreneurs with digital marketing skills and confidence in managing online businesses. This study aims to examine the role of social media marketing training in improving MSME self-efficacy and product sales performance. The research uses a descriptive and analytical approach with MSME participants involved in digital marketing training programs. The findings indicate that training in social media marketing significantly enhances entrepreneurs’ self-efficacy in managing online promotion, creating digital content, and interacting with consumers. Increased self-efficacy subsequently contributes to improved product visibility, customer engagement, and sales performance. Therefore, strengthening digital marketing competencies through structured training programs is essential for empowering MSMEs and enhancing their competitiveness in the digital economy.

Experiences of Mothers with High-Risk Pregnancy

2026-03-12T11:33:33+00:00

High-risk pregnancy is a major global health issue, marked by high maternal and infant mortality rates, and poses both physical and psychological challenges for women. This study aimed to explore the experiences of women with high-risk pregnancies through a scoping and literature review using Medline, PubMed, and Scopus. The search utilized keywords related to maternal experiences in high-risk pregnancies and included qualitative and mixed-method studies published in English from 2016 to 2024. A total of 15 articles were reviewed, revealing six key experiences: continuous care, communication, psychological support, non-pharmacological therapies, understanding of risks, and technological advancements. Findings indicate that social support, ongoing healthcare access, and health technologies can reduce anxiety and improve well-being. Effective communication, continuous care models, and telemonitoring during the pandemic have shown positive impacts on managing high-risk pregnancies.

Ethical Implications of Artificial Intelligence in Health Communication Practice in Nigeria

2026-03-26T01:36:44+00:00

Artificial intelligence (AI) is increasingly shaping the landscape of health communication by transforming the ways health information is generated, distributed, and consumed. In Nigeria, the integration of AI-driven technologies such as chatbots, automated health information systems, predictive analytics, and algorithm-based content dissemination has created new opportunities for improving public health communication and expanding access to health information. However, the rapid adoption of these technologies also raises significant ethical concerns that require critical scholarly attention. This paper provides a conceptual examination of the ethical implications of AI in health communication practice in Nigeria. Based on the existing literature on digital communication, health communication, and technology ethics, the paper explores key ethical issues including data privacy and protection, algorithmic bias, misinformation and disinformation, transparency and accountability, and the digital divide. The paper argues that while AI has the potential to enhance the efficiency, reach, and personalization of health communication, the absence of robust ethical guidelines and regulatory frameworks may undermine public trust and exacerbate existing health inequalities. In the Nigerian context, where disparities in digital literacy and access to technology remain pronounced, the ethical deployment of AI becomes even more critical to ensure that vulnerable populations are not marginalized in the process of technological innovation. The paper therefore advocates for the development of context-specific ethical standards, stronger regulatory oversight, and interdisciplinary collaboration among communication scholars, health professionals, policymakers, and technology developers. Such measures are necessary to ensure that the application of AI in health communication aligns with principles of equity, responsibility, and public interest.

Gender Inequality in Nigeria Football: A Critical Analysis of Media Coverage and Sponsorship

2026-04-02T08:55:35+00:00

Football remains one of the most influential sports globally, attracting massive audiences and significant media attention, with over 250 million players and 1.3 billion followers worldwide. In Nigeria, the sport holds deep cultural significance, serving as a unifying force that fosters national identity, social cohesion, and economic opportunities through media broadcasting, sponsorship, and youth engagement. Despite this prominence, the development and recognition of football in Nigeria are marked by persistent gender inequalities. While men’s football enjoys extensive media coverage, structured leagues, and substantial sponsorship investment, women’s football—despite notable achievements such as the dominance of the Super Falcons in African competitions—remains underrepresented and underfunded. This study critically examines disparities in media coverage, sponsorship, and public perception between men’s and women’s football in Nigeria. Drawing on secondary data and supported by Agenda-Setting Theory, the paper argues that the disproportionate visibility given to men’s football by Nigerian media shapes public attitudes, reinforces cultural stereotypes, and influences the allocation of financial resources in favor of male teams. The findings reveal that limited media attention, biased reporting patterns, and unequal sponsorship structures collectively marginalize women’s football, restricting its growth and diminishing its competitive potential. The study concludes that without deliberate efforts to ensure balanced media representation and equitable investment, gender inequality in Nigerian football will persist, undermining both the development of the sport and the broader goal of gender inclusion.