Dwi Anggraeni, Sahara, & Sylvani. (2026). The Role of Electronic Word of Mouth in Mediating the Effects of Digital Touchpoints and E-Service Quality on Consumer Purchase Intention in the Alfagift Application. Britain International of Humanities and Social Sciences (BIoHS) Journal, 8(3), 287-298. Retrieved from https://biarjournal.com/index.php/biohs/article/view/1484