Technical Directing in Arts and Media Production: Ensuring Credibility

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Published: Jun 24, 2025
DOI: https://doi.org/10.33258/linglit.v6i2.1355
Keywords:
Technical directing; arts; media; production; credibility

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Kareeem Kolawole Ganiyu
Department of Performing Arts and Film Studies, Kwara State University, Malete
Babatunde Covenant Olugbenga
Department of Theatre Arts, Faculty of Arts, University of Ilesa, Ilesa, Osun State. Nigeria
Emmanuel Godwin Kalu
Federal University, Oye-Ekiti

Abstract

An Arts and Media artist is a professional who applies artistic creativity through the media as a tool to convey sociological messages about art and humanity. They work with more modern media beyond traditional artistic drawing such as film, documentary, animation, and design. While assessing the technical directing in Arts and Media production, attention is given to how well the technical equipments: (sound systems, lights, projectors, sets) is used to achieve a successful production. Using a qualitative participant observation, this study dopts John T. Caldwell's Media Production Theory (2008) as a theoritical framework. The study finds out that the utilization of modern technical equipments has enhanced Arts and Media productions in aesthetic terms. Hence there is a recommendation that high-quality technical equipments be used all the time in Arts and Media production to guarantee maximum aesthetic and audience impact.

Article Details

How to Cite
Ganiyu, K. K., Babatunde Covenant Olugbenga, & Emmanuel Godwin Kalu. (2025). Technical Directing in Arts and Media Production: Ensuring Credibility. LingLit Journal Scientific Journal for Linguistics and Literature, 6(2), 84-95. https://doi.org/10.33258/linglit.v6i2.1355
Issue
Vol 6 No 2 (2025): Linglit Journal: Scientific Journal of Linguistics and Literature, June
Section
Articles
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References

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Caldwell, John Thornton. Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. Duke University Press, 2008.
Hesmondhalgh, David. The Cultural Industries. 3rd ed., Sage Publications, 2013.
Lotz, Amanda D. The Television Will Be Revolutionized. New York University Press, 2007.
Wasko, Janet. Understanding Disney: The Manufacture of Fantasy. Polity Press, 2001.
Referenced Documentaries/Media Examples
Al Jazeera Investigates. Al Jazeera Media Network, 2006–present.
The Social Dilemma. Directed by Jeff Orlowski, Netflix, 2020.
This Is Life with Lisa Ling. Produced by Part2 Pictures, CNN, 2014–present.