Cosmas, N. C., Nwankiti Chukwuemeka Ononuju, Chime-Nganya Chioma Rose, Ogbin Ogban Obin, Ngwu Ogonnaya Lynda and Nwakpu Sanita Ekwutosi (2024) “Promotion of African indigenous business models through film: An exploration of Igbo trade apprenticeship through Netflix 2024 Afamefuna - An Nwa-Boi Story.”, Lakhomi Journal Scientific Journal of Culture, 5(3), pp. 165-182. doi: 10.33258/lakhomi.v5i3.1203.