Britain International of Humanities and Social Sciences (BIoHS) Journal

Media Coverage of Covid-19 and Readers’ Perception of Credibility of Fake News

Joshua Kayode Okunade — 2025-03-13

Fake news is not new, nevertheless, new communication technologies have allowed for new ways to produce, distribute, and consume fake news which makes it harder to differentiate what information to trust and it is especially evident in this period of COVID-19. This study investigates the online media coverage of COVID-19 and Readers’ Perceptions of source credibility of fake news. The objectives of the study are: to find out the level of infiltration of COVID-19 fake news vide the Nigerian online news space and to ascertain how this has affected the credibility of Nigerian online Newspapers by its readers. The study employed the Source Credibility theory, and the Theory of Rumor Transmission. The study method was a survey method with an administration of four hundred copies of the questionnaire. 383 questionnaires were collected and found useable for analysis, representing 96.14% of the administered instrument, and ideal enough for the generalization of the study’s findings to a large population. This study therefore recommended that journalists should strictly adhere to the essentials of news reportage and dissemination which are accuracy and truthfulness to maintain quality in the media while paying paramount attention to media and information literacy and new fact-checking services.

Assessment of Influencer Marketing in the Nigerian Public Relations Industry

Omolara Oluwabusayo Akin-Odukoya — 2025-03-13

This study deals with assessment of influencer marketing in the Nigerian public relations industry. This paper employed The Media Consumption Theory and Uses and Gratifications Theory (UGT). The theories of media consumption focus on the method and reasons media contents are engaged, such as the selection, interpretation, and response to media content, and how consumers are affected by media in the sense that social media platforms have revolutionized the interaction and sharing of information, facilitating global connectivity and nurturing communities. Nigeria's consumer environment is diverse. Two prominent trends are the middle class and increasing urbanisation. As more Nigerians move into cities and their incomes rise, consumer behaviour is moving towards modern shop formats. This is a reflection of consumers' desire for better products in emerging markets. Modern commerce channels such as supermarkets and shopping malls are growing in popularity. The changing needs of urban consumers for convenience, variety of products, and a more structured shopping experience are reflected in this growth. It can be conclude that Influencer marketing has become a powerful and indispensable tool in the Nigerian public relations industry, transforming the way brands engage with their audiences. Its ability to foster authenticity, drive consumer trust, and enhance brand visibility has positioned it as a preferred strategy over traditional advertising methods. While challenges such as fake engagement metrics, regulatory gaps, and audience saturation persist, a data-driven and strategic approach can mitigate these issues, ensuring effective campaigns.

Internal Communication Channels as Operational Thrust in The Nigeria Customs Service

Abdullahi Aliyu Maiwada — 2025-03-22

In an ever-evolving, dynamic, and complex world, the field of public relations has taken on a transformative role in shaping our society. However, the context of internal communication practices within paramilitary agencies, such as the Nigeria Customs Service, diverges from conventional corporate organisational models. This divergence is particularly pronounced given the agency’s multifaceted role in revenue generation, the suppression of smuggling, trade facilitation, and other functions. The study examines the channels of internal communication in the Nigeria Customs Service and the operational thrust of internal communication channels in the Nigeria Customs Service. Situational Theory of Problem Solving is used as a theoretical framework. The study employed a constructivist approach to research design, which informed the choice of in-depth interviews. Purposive sampling was employed to select twelve participants for the study. Data gathered from the interview were presented using thematic analysis, based on the themes that emerged during the interview sessions, using Nvivo, version 14. The findings revealed that while some channels, such as email and in-person meetings, were commonly used for sharing information, there were varying perceptions regarding their effectiveness. Additionally, the study identified challenges in timely disseminating critical operational information, indicating potential gaps in communication effectiveness within the organisation. In evaluating the effectiveness of current internal communication channels, the research found that while some channels were perceived as effective by most respondents, there were also instances where communication was considered ineffective. The study concludes that internal communication is an important concept and integral to internal public relations, and it links to positive organisational and employee outcomes such as employee engagement.

Evaluación De La Responsabilidad Social Empresarial En La Mipyme Consyba Surl Del Municipio De Calixto García, Holguín

Alberto Sánchez Peña — 2025-04-22

La Responsabilidad Social Empresarial (RSE) se ha convertido en un componente esencial en la gestión empresarial moderna, buscando equilibrar los objetivos económicos con las responsabilidades sociales y ambientales. El presente trabajo tiene como objetivo evaluar la RSE, en la Pequeña Y Mediana Empresa MIPYME CONSYBA SURL, una empresa cubana dedicada a la construcción, transporte, gastronomía y producción de helados. Para la realización del diagnóstico de la RSE, se utilizaron métodos en el orden teórico como el Histórico Lógico, y técnicas empíricas como las entrevistas y encuestas a directivos y trabajadores. Como resultados de la investigación, se demostró que la MIPYME CONSYBA SURL, tiene como impacto ambiental, la implementación tecnologías limpias y el reciclaje de residuos y se identifican áreas de mejora en la reducción de emisiones contaminantes. También se constató que las condiciones laborales son adecuadas y que la empresa además tiene un impacto social y comunitario pues participa activamente en la comunidad mediante donaciones y apadrinamiento de instituciones educativas, lo que demuestra un compromiso sólido con la RSE.

Influence Service Prime to Satisfaction Student in Universitas Terbuka (Ut) Ternate

Agung Bayumurti Wijaya — 2025-05-05

Many educators believe that correspondence learning or distance learning is merely a business venture. As a result, institutions offering correspondence or distance learning are often viewed negatively and their quality is questioned. However, the need to provide equal access to educational opportunities has always been a part of democratic ideals. Distance learning has brought about innovations such as the use of audio teleconferencing and computers, which have influenced the delivery of education in public schools, higher education, the military, business, and industry, and have encouraged the use of the internet, particularly in higher distance education. Universitas Terbuka is one of the higher education providers based on distance learning. As an educational service provider, delivering excellent service impacts student satisfaction. Excellent service must be measured regularly to assess student satisfaction, especially at Ternate Universitas Terbuka , where there is a high urgency due to the growing need to strengthen educational capacity as student enrollment increases. This study uses a quantitative approach with data analysis conducted through multiple regression. The population of this study consists of undergraduate students at Ternate Universitas Terbuka during the 2024.1 registration period, totaling 1,975 students. Using Slovin's formula, a sample of 100 undergraduate students from Ternate Universitas Terbuka was selected. The results of the study indicate that physical evidence, reliability, assurance, and responsiveness do not have a positive and significant effect on student satisfaction at Universitas Terbuka when considered individually. However, technology and empathy do have an influence on excellent service at Ternate Universitas Terbuka , thereby affecting student satisfaction.

The Case Study Method: A Paradoxical Research Specificity and Multiplicity

Babatunde Covenant Olugbenga — 2025-06-30

The case study method remains one of the most debated yet widely employed qualitative research strategies across disciplines. Its strength lies in its capacity to explore complex phenomena within real-life contexts, yet it is often critiqued for lacking generalizability and methodological rigor. This paper interrogates the paradoxical nature of the case study method, examining how it simultaneously embodies research specificity through in-depth focus on a single or bounded case and multiplicity by offering rich, transferable insights applicable across contexts. Drawing on key theoretical perspectives and methodological debates, the study explores the dual identity of the case study as both a unit of analysis and a research design. Through illustrative examples from social sciences and humanities, the paper reveals how the method’s flexibility challenges rigid research classifications while enabling profound contextual understanding. The conclusion advocates for a more nuanced appreciation of the case study method’s potential, calling for clearer methodological frameworks that embrace its paradoxes rather than obscure them.

Cities in Crisis: Exploring Discontents and Challenges of Unplanned Urban Growth in Bangladesh

Buddha Dev Biswas — 2025-06-30

Urbanization has accelerated rapidly over the past few decades in all divisional cities of Bangladesh. This paper closely examines the nature and extent of urbanization in Bangladesh, particularly in Dhaka and Chittagong the two mega cities of the country. It provides a historical analysis of migration patterns, changes in population structure, and the pressure on infrastructure, health facilities, education, electricity supply, safe drinking water in urban centres, with a special focus on the expanding slum sector. Qualitative data analysis on the scale of migration is used to model the stakes in social systems and urban architecture. A primary analysis of infrastructure deficits in transportation, housing, and public services assesses the system’s limited capacity to meet current urban demands. To gauge the depth of urban discontent, sanitation, lighting, and access to food, water, and clothing in slum areas are also examined. Inspired by Ananya Roy’s work, the study uses subaltern urbanism to highlight informal settlements not as urban failures rather as an alternative urban development through innovation, resistance and alternative forms of urban modernity. Finally, policy debates and urban planning prescriptions are presented to address these challenges, aiming to enhance Bangladesh's future urban development by reducing vulnerability and promoting inclusive growth. This paper contributes to the literature on sustainable urban development in rapidly developing regions.

Accounting Analysis in Household Management A Study of Farmer Families in Bayalangu Lor Village, Gegesik District

Rayhan Fathan — 2025-06-30

This study aims to analyze how accounting principles can be applied in household financial management by farming families. The study was conducted in Bayalangu Lor Village, Gegesik District, Cirebon Regency, known to have the highest number of farmers in the area. The research used a descriptive qualitative approach through interviews, observations, and documentation with farming families. The results show that most farmers do not yet use a simple accounting system in managing their household finances, although they acknowledge the importance of recording expenditures and income. The application of simple accounting is believed to help farmers plan budgets, manage debts, and achieve long-term economic stability.