Assessing E-business and Organizational Performance in Nigeria Today: Evidence from Jumia Ltd, Lagos
Keywords:
E-business, E-trading, E-marketing, Mobile Commerce, Organizational performance
Abstract
In the Nigerian Business environment, e-business is becoming an important initiative for companies to consider in every aspect of running a business. Business organizations have given their places to digital economies in a way that electronic technology interprets the language of every business transaction. E-business has gained prominence which has impacted much on the economy. This study aims at assessing e-business and organizational performance in Nigeria Today: Evidence from Jumia Ltd, Lagos. Three objectives were adopted for this study which are, to establish the effect of e-trading on performance of Jumia Ltd, Lagos, to examine the effect of e-marketing on performance of Jumia Ltd, Lagos. And to explore the effect of mobile commerce on performance of Jumia Ltd, Lagos. The research design adopted for this study was the descriptive research design. The target population of the study was 158 employees of the firm under study. This also served as the sample size. Data were obtained through questionnaire. Hypotheses were analyzed using multiple regression technique. The study revealed that e-business has positive effect on performance of Juima Ltd, Lagos. It was concluded that e-business if properly accorded a maximum attention by Jumia Ltd, Lagos would improve the organization marketing and objectives. It was recommended that Customers’ satisfaction should be the watchword for Jumia because customers are the king in any business organization. There should be free flow of information about Jumia and their products.
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References
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Bradford, M., & Florin, J. (2013). Examining the role of innovation diffusion factors on the implementation success of enterprise resource planning systems. International journal of accounting information systems, 4(3), 205-225.
Bremser WG, Chung QB (2016) A framework for performance measurement in the e-business environment. Electronic Commerce Research and Applications 4: 395-412.
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Devaraj S, Krajewski L,& Wei JC (2017). Impact of e-business technologies on operational performance: the role of production information integration in the supply chain. Journal of Operations Management 25: 1199-1216.
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Majava J, Isoherranen V,& Kess P (2013) Business collaboration concepts and implications for companies. International Journal of Synergy and Research 2: 23.
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Orji M., Oyenuga M. & Ahungwa A. (2020). Effects of Sales Promotion on Consumer Buying Behaviour of Food Seasoning Among Nigerian Households: A Case Study of Nestle Maggi Naijapot. Budapest International Research and Critics Institute Journal (BIRCIJournal )Vol.3(1),134-139.
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Ramanathan U, Gunasekaran A, & Subramanian N (2011) Supply chain collaboration performance metrics: a conceptual framework. Benchmarking: An International Journal 18: 856-872.
Rizka Ar Rahmah. (2022). E-Commerce and Interest in Entrepreneurship (Case Study: Youth in Saba Village, Padang Panyabungan). Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(2), 298-304. https://doi.org/10.33258/konfrontasi2.v9i2.217
Rodriguez M &Honeycutt ED (2011) Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance. Journal of Business-to- Business Marketing 18: 335-356.
Sanders, N.R (2017) An empirical study of the impact of e-business technologies on organizational collaboration and performance. Journal of Operations Management 25: 1332-1347.
Shams,E, & Moosavi, S.A (2016) Effects customer collaboration in the innovation process on customer knowledge management and marketing results in active business enterprises in fars province. International Journal of Humanities and Cultural Studies 1: 1077-1096.
Sheung, C.T. (2014) E-business: The new strategies Ande-business ethics, that leads organizations to success. Global Journal of Management and Business Research 14:1-7.
Stephen M &Catherine G. (2023). Influence of Inventory Returns Management on Performance of Food and Beverage Manufacturing Firms in Kenya. International of Humanities and Social Sciences (BIoHS) Journal, 5(1), 12-22. https://doi.org/10.33258/biohs.v5i1.840
Troshani, I, & Rao,. S (2015) Enabling e-business competitive advantage: Perspectives from the Australian financial services industry. International Journal of Business and Information 2: 80-114.
Ukaj, F. (2015). Internet as a media used for implementing marketing policies-case of distribution. Business Sciences and Management Journal (BSMJ), 10(8), 13-19.
Umuze N. Anthonia, & Edih O. University. (2023). Social Media and Youth Engagement in a Dynamic World: The Nigerian Perspective. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(4), 580-586. https://doi.org/10.33258/konfrontasi2.v9i4.259
Vieira, J.G.V, Yoshizaki, H. & Ho. L (2015). The effects of collaboration on logistical performance and transaction costs. International Journal of Business Science and Applied Management 10: 1-14.
Wu, C.H.J, & Liang, R. D (2019) Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management 28: 586-593.
Al-H, D. (2017). The role of e-business solution in firm performance: Impact of supply chain collaboration in manufacturing sector in Jordan, unpublished master thesis, Middle East University, Amman-Jordan.
Al-MEM, Al-Swidi A.K.,& Fadzil F.H,B (2014) The measurements of firm performance’s dimensions. Asian Journal of Finance and Accounting 6: 24-49.
Annamalai, C., & Ramayah, T. (2013). Does the organizational culture act as a moderator in Indian enterprise resource planning (ERP) projects? An empirical study. Journal of Manufacturing Technology Management, 24(4), 555-587.
Attia, A. (2015). Testing the effect of marketing strategy alignment and triple-A supply chain on performance in Egypt. EuroMed Journal of Business, 10(2), 163-180.
Attia, A. M. (2018). Supply logistics integration in the Saudi Food Industry. Business Process Management Journal, 24(4), 1007-1022.
Azeem, M.M,,Marsap .A, & Jilani A.H (2015). Impact of e-commerce on organization performance: Evidence from banking sector of Pakistan. International Journal of Economics and Finance 7: 303-320.
Barnes, D., & Hinton, M. (2012). Re-conceptualizing E-business performance measurement using an innovation adoption framework. International Journal of Productivity and Performance Management, 61(5), 502-517.
Bradford, M., & Florin, J. (2013). Examining the role of innovation diffusion factors on the implementation success of enterprise resource planning systems. International journal of accounting information systems, 4(3), 205-225.
Bremser WG, Chung QB (2016) A framework for performance measurement in the e-business environment. Electronic Commerce Research and Applications 4: 395-412.
Cao M, & Zhang Q (2011) Supply chain collaboration: Impact on collaborative advantage and firm performance. Journal of Operations Management 29: 163-180.
Chang, K.P, & Graham .G (2012) E-business strategy in supply chain collaboration: An empirical study of B2B e-commerce project in Taiwan. International Journal of Electronic Business Management 10: 101-112.
Chatterjee, D., Grewal, R., & Sambamurthy, V. (2012). Shaping up for e-commerce: institutional enablers of the organizational assimilation of web technologies. MIS quarterly, 65-89.
Chong, A. Y. L., Chan, F. T., Goh, M., & Tiwari, M. K. (2013). Do interorganisational relationships and knowledge-management practices enhance collaborative commerce adoption?. International Journal of Production Research, 51(7), 2006-2018.
Chong, A. Y. L., Ooi, K. B., Bao, H., & Binshan, L. (2014). Can E-business adoption be influenced by knowledge management? An empirical analysis of Malaysian SMEs. Journal of Knowledge Management, 18(1), 121-136.
Cohen, W. M., & Levinthal, D. A. (2019). Absorptive capacity: A new perspective on learning and innovation. Administrative science quarterly, 128-152.
Damodaran, L., & Olphert, W. (2010). Barriers and facilitators to the use of knowledge management systems. Behaviour & Information Technology, 19(6), 405-413.
Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (2013). Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis. Journal of marketing, 57(1), 23-37.
Eder, L. B., & Igbaria, M. (2011). Determinants of intranet diffusion and infusion. Omega, 29(3), 233-242.
Etemad, H. (2014). E-commerce: The emergence of a field and its knowledge network. International Journal of Technology Management, 28(7-8), 776-800.
Devaraj S, Krajewski L,& Wei JC (2017). Impact of e-business technologies on operational performance: the role of production information integration in the supply chain. Journal of Operations Management 25: 1199-1216.
Fatos U , Vehbi R, & Ramiz L (2020). The Impact of E-Business on Activity Extension and Business Performance. Journal of Distribution Science 18-8 (2020) 103-112 103 Print ISSN: 1738-3110 / Online ISSN 2093-7717 JDS
Felisia NG, Melitina Tecoalu, & Soegeng Wahyoedi. (2022). The Role of Customer Satisfaction in Mediating the Effect of Service Claim and Brand Image on Customer Loyalty at PT Asuransi Sahabat Artha Proteksi in Jakarta. Britain International of Humanities and Social Sciences (BIoHS) Journal, 4(1), 126-139. https://doi.org/10.33258/biohs.v4i1.598
Hatta M, Rama D, & Rano K(2023). Analysis of Consumer Motivation for Using Cryptocurrency in Indonesia. Budapest International Research and Critics InstituteJournal (BIRCIJournal)Vol.6(1),424-436.
Jackson, S. E., Aparna, J., & Erhardt, N. L. (2013). Recent Research on Team and Organizational Diversity: SWOT Analysis and Implications. Journal of Management, 29, 801. https://doi.org/10.1016/S0149-2063_03_00080-1,
Järvinen, J, Tollinen, A., Karjaluoto, H., & Jayawardhena, C. (2012). Digital and Social media marketing usage in B2B industrial section. Marketing Management Journal, 22(2),102– 117.
Lipitakis A,. & Lipitakis E.A. (2012). E-business and strategic management: e-valuation quality performance based on ADAM methods. The seventh international multi-conference on computing in the global information technology.
Majava J, Isoherranen V,& Kess P (2013) Business collaboration concepts and implications for companies. International Journal of Synergy and Research 2: 23.
Onyemaechi. U., Achara. L & Ogwulumba I. (2019). E-Business and Organizational Performance: A Focus on Selected Service Industries in Nigeria. International Journal of Research and Scientific Innovation (IJRSI) Volume vi, Issue vi, June 2019 ISSN 2321 - 2705
Orji M., Oyenuga M. & Ahungwa A. (2020). Effects of Sales Promotion on Consumer Buying Behaviour of Food Seasoning Among Nigerian Households: A Case Study of Nestle Maggi Naijapot. Budapest International Research and Critics Institute Journal (BIRCIJournal )Vol.3(1),134-139.
Orji, M.G, Olowu, D, M. Boman, A.S, Alkhimien, E (2017) Leadership Styles and Employee Performance in Nigerian Higher Educational Institutions. American Journal of Environmental and Resource Economics. Vol. 2, No. 1, 2017, pp. 12-21. doi: 10.11648/j.ajere.20170201.12
Ramanathan U, Gunasekaran A, & Subramanian N (2011) Supply chain collaboration performance metrics: a conceptual framework. Benchmarking: An International Journal 18: 856-872.
Rizka Ar Rahmah. (2022). E-Commerce and Interest in Entrepreneurship (Case Study: Youth in Saba Village, Padang Panyabungan). Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(2), 298-304. https://doi.org/10.33258/konfrontasi2.v9i2.217
Rodriguez M &Honeycutt ED (2011) Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance. Journal of Business-to- Business Marketing 18: 335-356.
Sanders, N.R (2017) An empirical study of the impact of e-business technologies on organizational collaboration and performance. Journal of Operations Management 25: 1332-1347.
Shams,E, & Moosavi, S.A (2016) Effects customer collaboration in the innovation process on customer knowledge management and marketing results in active business enterprises in fars province. International Journal of Humanities and Cultural Studies 1: 1077-1096.
Sheung, C.T. (2014) E-business: The new strategies Ande-business ethics, that leads organizations to success. Global Journal of Management and Business Research 14:1-7.
Stephen M &Catherine G. (2023). Influence of Inventory Returns Management on Performance of Food and Beverage Manufacturing Firms in Kenya. International of Humanities and Social Sciences (BIoHS) Journal, 5(1), 12-22. https://doi.org/10.33258/biohs.v5i1.840
Troshani, I, & Rao,. S (2015) Enabling e-business competitive advantage: Perspectives from the Australian financial services industry. International Journal of Business and Information 2: 80-114.
Ukaj, F. (2015). Internet as a media used for implementing marketing policies-case of distribution. Business Sciences and Management Journal (BSMJ), 10(8), 13-19.
Umuze N. Anthonia, & Edih O. University. (2023). Social Media and Youth Engagement in a Dynamic World: The Nigerian Perspective. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(4), 580-586. https://doi.org/10.33258/konfrontasi2.v9i4.259
Vieira, J.G.V, Yoshizaki, H. & Ho. L (2015). The effects of collaboration on logistical performance and transaction costs. International Journal of Business Science and Applied Management 10: 1-14.
Wu, C.H.J, & Liang, R. D (2019) Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management 28: 586-593.
Published
2023-06-08
How to Cite
Nduji Romanus, Marcus Garvey Orji, Oyenuga Michael Oyedele, & Oriaku Chris. (2023). Assessing E-business and Organizational Performance in Nigeria Today: Evidence from Jumia Ltd, Lagos. Britain International of Humanities and Social Sciences (BIoHS) Journal, 5(2), 81-92. https://doi.org/10.33258/biohs.v5i2.897
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